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The New Competitive Advantage Creating Shared Value
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The Role of Business in Society, Only business can create economic prosperity through meeting. needs at a profit, Societies everywhere are facing significant social environmental. and economic development challenges, Government and NGO s lack sufficient resources and. capabilities to fully meet these challenges alone, Corporate social responsibility efforts are greater than ever but the. legitimacy of business has fallen, We need a new approach.
20140402 BSP Group CSV Presentation FINAL 2 Copyright 2014 Professor Michael E Porter. The Role of Business in Society, Evolving Approaches. Philanthropy, Donations to worthy, social causes, Volunteering. 20140402 BSP Group CSV Presentation FINAL 3 Copyright 2014 Professor Michael E Porter. The Role of Business in Society, Evolving Approaches. Corporate Social, Philanthropy Responsibility, Donations to worthy Compliance with. social causes community standards, Volunteering Good corporate.
citizenship, Sustainability, Mitigating risk and, Improving trust and. reputation, 20140402 BSP Group CSV Presentation FINAL 4 Copyright 2014 Professor Michael E Porter. The Role of Business in Society, Evolving Approaches. Corporate Social Creating Shared, Philanthropy Responsibility Value. Donations to worthy Compliance with Addressing societal. social causes community standards needs and challenges. Volunteering Good corporate with a business model, citizenship.
Sustainability, Mitigating risk and, Improving trust and. reputation, 20140402 BSP Group CSV Presentation FINAL 5 Copyright 2014 Professor Michael E Porter. Moving to Shared Value in Pharmaceuticals, Novartis in Rural India. Donating drugs to lower income Implementing a new drug business. populations model for low income populations, Arogya Parivar. Understanding non traditional, customer behavior and new business.
New quantity packaging patient, education and distribution. Improvement in local healthcare, delivery infrastructure. 20140402 BSP Group CSV Presentation FINAL 6 Copyright 2014 Professor Michael E Porter. The Opportunity for Shared Value, Environmental, Improvement. Energy Education, Efficiency, Water Use Workforce, Productivity. Economic Health, Development, Affordable, Worker Safety.
Social deficits and environmental impact create economic costs for companies. Community weaknesses affect company productivity, Social needs represent the largest unserved market opportunities. 20140402 BSP Group CSV Presentation FINAL 7 Copyright 2014 Professor Michael E Porter. Levels of Shared Value, I Reconceiving needs products and customers. Meeting societal needs through products and services. Serving unserved or underserved customers, II Redefining productivity in the value chain. Utilizing resources energy suppliers logistics and employees differently. and better, III Improving the local and regional business environment. Improving skills the supplier base the regulatory environment and the. supporting institutions that affect the business, Strengthening the cluster on which the company depends.
Strengthens the link between company success and community. 20140402 BSP Group CSV Presentation FINAL 8 Copyright 2014 Professor Michael E Porter. Shared Value in Products and Markets, Jain Irrigation Systems. Drip irrigation equipment for small farmers in India and Africa. Serves more than 4 million farmers worldwide as of 2012. Reduces water use by over 40, Enables higher crop yields that improve food security while raising. farmers income, Jain is now a 820 million company that is rapidly growing. 20140402 BSP Group CSV Presentation FINAL 9 Copyright 2014 Professor Michael E Porter. Shared Value in Products and Markets, Safaricom Kenya. Developed a mobile based banking service called M PESA aimed at the unbanked. While over 75 of Kenyans have been unbanked 80 can access mobile phones. Convenient and accessible everyday financial services at low fees accessed through a. mobile phone including, ATM cash withdrawals, Savings accounts that pay interest.
Retail payments, Loyalty rewards, Corporate accounts with higher transaction limits. With over 15 million users M PESA extends banking services to about 35 of the. population, An estimated 43 of Kenya s GDP flows through M PESA. M PESA contributes 18 of Safaricom revenue or US 146 million for the first half of. fiscal 2014, 20140402 BSP Group CSV Presentation FINAL 10 Copyright 2014 Professor Michael E Porter. Shared Value in Products and Markets, Discovery Health Insurance South Africa. Discovery is a health insurance company focused on health for its subscribers. Health insurance clients can sign up for the Vitality Wellness Program which rewards. healthy behavior by offering its members, Health assessments using online tools.
Health club membership conditional on going twice a week. Coverage of 25 of fresh vegetable purchases at major grocery stores. Discovery recently launched the Vitality Research Institute in the US to discover more. about wellness behaviors and advance debate on wellness and health promotion. Employees of Discovery are also encouraged to follow a more physically active lifestyle. i e offices have a track on the roof and every Friday half the elevators are shut down so. employees take the stairs, Vitality is now the largest wellness program of its kind with 5 5 million members globally. Clinical studies show that Vitality members are healthier live longer and have lower. healthcare costs, Discovery is one of the world s fastest growing and most profitable insurance companies. 20140402 BSP Group CSV Presentation FINAL 11 Copyright 2014 Professor Michael E Porter. Discovering the Shared Value in Products, Rethink the business around unsolved customer and societal. problems or needs not traditional product definitions. Identify customer groups that have been poorly served or overlooked. by the industry, Think in terms of improving lives not just meeting customer needs. Start with no preconceived constraints about product attributes. channel configuration or the economic model of the business e g. small loans are unprofitable, 20140402 BSP Group CSV Presentation FINAL 12 Copyright 2014 Professor Michael E Porter.
Shared Value in the Value Chain, Firm Infrastructure. e g Financing Planning Investor Relations, Human Resource Management. e g Recruiting Training Compensation System, Technology Development. e g Product Design Testing Process Design Material Research Market Research M. Procurement a, e g Components Machinery Advertising Services r. Inbound Operations Outbound Marketing After Sales i. Logistics Logistics Sales Service, e g Incoming e g Assembly e g Order e g Sales e g Installation.
Material Component Processing Force Customer, Storage Data Fabrication Warehousing Promotion Support. Collection Branch Report Advertising Complaint, Service Operations Preparation Proposal Resolution. Customer Writing Repair, Access Website, Procurement that enhances supplier Enhancing the productivity and through this. capabilities and efficiency wages of lower income employees. Improving energy water and resource Recruiting to reflect the diversity of. efficiency across the value chain customers and the communities where a. Minimizing logistical intensity company operates, Improving employee health and safety Others. 20140402 BSP Group CSV Presentation FINAL 13 Copyright 2014 Professor Michael E Porter. Shared Value in the Value Chain, Intercontinental Hotels Group.
Energy represents the second highest cost in a hotel with water use and. waste also significant, IHG introduced the GreenEngage program in 2009 to address its. environmental footprint as an efficiency improvement opportunity. Over 1 900 IHG hotels are using the Green Engage tools to enhance. environmental and economic performance, IHG hotels have achieved energy savings of up to 25 to date and other. improvements are following, Environmental performance also differentiates IHG hotels with consumers and. corporate clients, 20140402 BSP Group CSV Presentation FINAL 14 Copyright 2014 Professor Michael E Porter. Shared Value in the Value Chain, Fibria Brazil, Fibria the world s leading manufacturer of chemical pulp utilizes planted.
eucalyptus trees and integration of native habitat to dramatically reduce the. land required and sustainability in wood fiber cultivation. The company also encourages small scale producers near its mills to plant. eucalyptus in conjunction with other crops assisting them with technical. training and inputs, Fibria achieves far greater land and water efficiency versus traditional. plantation methods, Small scale producers currently contribute 27 of the raw material volume. utilized in Fibria mills improving efficiency, Over 4000 households have significantly increased employment and incomes. 20140402 BSP Group CSV Presentation FINAL 15 Copyright 2014 Professor Michael E Porter. Discovery Health Insurance South Africa Discovery is a health insurance company focused on health for its subscribers Health insurance clients can sign up for the Vitality Wellness Program which rewards healthy behavior by offering its members Health assessments using online tools Health club membership conditional on going twice a week Coverage of 25 of fresh vegetable

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