The Future Of Journalism Bbc-Books Pdf

The Future of Journalism BBC
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CoJo Publications 1,BBC College of Journalism 2009. 1 The End of Fortress Journalism,by Peter Horrocks 6. 2 Introducing Multimedia to the Newsroom,by Zoe Smith 18. 3 Multimedia Reporting in the Field,by Guy Pelham 25. 4 Dealing with User Generated Content is it Worth it. by Paul Hambleton 32,5 Video Games a New Medium for Journalism.
by Philip Trippenbach 39,6 The Audience and the News. by Matthew Eltringham 50, 7 Delivering Multiplatform Journalism to the Mainstream. by Derren Lawford 56,8 Death of the Story,by Kevin Marsh 70. This book is the result of a BBC College of Journalism conference. held in London at the end of 2008, The Future of Journalism brought together journalists editors. academics and commentators from both inside the BBC and. beyond to debate current issues about journalism that arose in. their daily work, Today as technology changes the lives of both journalists and.
their customers assumptions about what journalism is and how it. is practiced are being re examined These papers from speakers. at the conference may help others embrace the new opportunities. without abandoning the best of the values and culture that have. shaped journalism over many decades, I would like to thank the contributors who kindly agreed to revisit. their subjects and turn them into these chapters,Charles Miller. Editor BBC College of Journalism,1 The End of Fortress Journalism. By Peter Horrocks, Peter Horrocks was appointed Director of BBC World Service in. February 2009 He had been Head of the BBC s Multimedia. Newsroom since 2005 and previously the BBC s Head of Current. Affairs Since joining the BBC in October 1981 as a news trainee. he has been the Editor of both Newsnight and Panorama the. BBC s domestic flagship television current affairs programmes. Peter won BAFTA awards in 1997 and 2005 for his editorship of. Newsnight and for the documentary series The Power of. Nightmares respectively, Most journalists have grown up with a fortress mindset They have.
lived and worked in proud institutions with thick walls Their daily. knightly task has been simple to battle journalists from other. fortresses But the fortresses are crumbling and courtly jousts with. fellow journalists are no longer impressing the crowds The end of. THE END OF FORTRESS JOURNALISM, fortress journalism is deeply unsettling for us and requires a. profound change in the mindset and culture of journalism. Fortress journalism has been wonderful Powerful long. established institutions provided the perfect base for strong. journalism The major news organisations could nurture skills. underwrite risk and afford expensive journalism The competition. with other news organisations inspired great journalism and if the. journalist got into trouble legally physically or with the authorities. the news organisation would protect and support It has been. familiar and comfortable for the journalist, But that world is rapidly being eroded The themes are. familiar Economic pressures whether in the public or private. sectors are making the costs of the fortresses unsustainable. Each week brings news of redundancies and closures The legacy. costs of buildings printing presses studios and all the other. structural supports of the fortress are proving too costly for the. revenues that can now be generated, Internet based journalism may be the most significant. contributor to this business collapse But the cultural impact on. what the audience wants from journalism is as big a factor as the. economics In the fortress world the consumption of journalism. was through clearly defined products and platforms a TV or radio. programme a magazine or a newspaper But in the blended world. of internet journalism all those products are available within a. single platform and mental space The user can now click and flit. between each set of news Or they can use an aggregator to pull. together all the information they require The reader may never be. aware from which fortress or brand the information has come. THE FUTURE OF JOURNALISM, The consequence of this change in users consumption has. only dimly been understood by the majority of journalists Most of. the major news organisations had the assumption that their news. product provided the complete set of news requirements for their. users But in an internet world users see the total information set. available on the web as their news universe I might like BBC for. video news the Telegraph or Daily Mail for sports results and the. New York Times for international news I can penetrate the barriers. of the fortresses with ease, The ability of audiences to pull together their preferred news.
is bringing the walls of the fortresses tumbling down In effect the. users see a single unified news universe and use technology e g. Google Digg etc to get that content to come together So if the. users require collaborative content what of the competitively. minded news organisation Clearly competition will still generate. originality enterprise journalism and can help to lower costs But. as a business each organisation will need to choose very carefully. where it has a comparative advantage If agency news is available. there will be no advantage in creating it yourself In each. specialised area of news organisations need to assess their. unique advantages and reduce effort where they don t have such. advantages, Reducing effort in any journalistic section is anathema to the. old fortress mindset Even more disturbingly it might also mean. co operating explicitly If the BBC is best in news video and the. Telegraph best in text sports reports why shouldn t they syndicate. that content to each other and save effort Jeff Jarvis Professor of. Interactive Journalism at the City University of New York has. THE END OF FORTRESS JOURNALISM, coined the neatest way of describing this Cover what you do best. Link to the rest, That linked approach requires a new kind of journalism the. opposite of fortress journalism It is well described as networked. journalism a coinage popularised by Charlie Beckett at the. LSE Polis And it requires organisations to be much better. connected both internally and externally That kind of networking. can be unnatural for the journalist or executive brought up in the. fortress mentality What changes might be required, It means moving from a culture which is identified by the. news unit you are in towards a culture based on audience. understanding So as a journalist don t think of the world as being. identified by the programme you work on or the network you. provide for Don t think of the world solely through your paper or. magazine If you are a subject based journalist remember that the. reader is likely to be consuming your journalism within a much. wider frame of reference They are probably not consuming news. through your specialist prism You ll need to link with specialists in. other fields As a technology journalist you might get more coming. to your story via a link from the entertainment or consumer section. than those choosing to read about technology, News organisations can assist their teams by providing much.
richer data about how audiences are consuming And we are. helped in this by technological changes On demand journalism. automatically generates much more specific data about audience. usage of stories and story types Most online sites have real time. systems that provide editors with information on story popularity. There is a danger that such information systems could. THE FUTURE OF JOURNALISM, prompt editors to prioritise stories simply according to the. numbers A recent study by Andrew Currah1 identified a move. towards a narrower agenda of sports and celebrity stories in. newspapers as being partly caused by an over concentration on. these techniques The BBC has developed test Beta software that. allows the main BBC news front page to be presented according to. the order of users click preferences i e the most popular stories. at the top It creates a news product that is pretty bizarre and one. that would not in the BBC s judgement be wanted by audiences. Users still want clear professional editorial judgment But that. judgement can be much better informed by a sophisticated. understanding of the data That is especially important in. considering user experience design and user journeys. As well as improving internet based journalism audience. insight is also the foundation of an important cultural shift across. platforms The BBC has in recent years put significant effort into. improving the availability of its audience research to staff BBC. television and radio producers have a much greater understanding. of their audiences through qualitative data such as the daily. internet survey the Pulse That provides overnight data on the. audience s judgement of the quality of programmes and news. items In 2009 the BBC will be developing further techniques that. will allow us for the first time to analyse audience consumption. alongside demographics So if we want to we might be able to tell. which stories were most popular among young audiences or men. http reutersinstitute politics ox ac uk about news item article whats. happening to our news html,THE END OF FORTRESS JOURNALISM. or ethnic minorities We know that there are certain parts of the. audience that consume BBC News less than others Detailed. information will enable us to address these audience gaps. However we will always make sure that BBC News editorial values. are our guiding principles and not simply chasing audiences. Yet the biggest impact of greater use of audience insight is. on overall organisational attitudes Within the BBC the research. for the Creative Future project on journalism and for its re. assessment of the BBC News brand proved conclusively that for. audiences in the UK and internationally the aspect of the BBC that. they most appreciate is BBC News They value the BBC s. individual news programmes but it is that overall concept that. matters most, The integrity and dominance of the BBC News brand was a. powerful driver in the rebranding of BBC News in 2008 But it has. also acted as a powerful organisational and cultural driver BBC. News has been re organised on multimedia lines Instead of. departmental teams gathering each morning in platform aligned. meetings there is a single conference where all of BBC News. comes together to discuss priority stories Tithe barriers and. secrecy within the organisation our mini fortresses have been. torn down Programme plans and running orders that were once. hidden are now open In determining whether a piece of. information or content should be held back from another part of. BBC News or shared we apply the test of a notional member of. the audience looking at us In almost all cases that mythical BBC. licence payer would want good journalism shared as widely as. THE FUTURE OF JOURNALISM, It has also prompted major re organisation In the past as. various BBC services and programmes were launched they were. often added to the existing organisation without being properly. integrated The structure of BBC News could be imagined as a. series of archaeological sedimentary layers with the attitudes and. working practices living on from the initial foundation of that unit. Recent reforms have adopted a holistic and integrated approach to. working practices and all the other accretions of the many different. journalistic operating models accumulated over the years. Audience insight has therefore driven cultural and. organisational change It will undoubtedly drive further cultural. change as all the resources of BBC journalism in the UK s nations. and regions and across the BBC World Service are drawn. together and leveraged for the benefit of all our audiences. This further change is likely to have the biggest effect in the. BBC s online content creation and distribution When BBC Online. was launched with great foresight over ten years ago it was. created as an adjunct to rather than an integral part of the BBC s. broadcasting production base And BBC Online was not itself. integrated Instead the model that was generally adopted was of. each division of the BBC launching separate websites related to. their particular programme brands or subject genres So for. instance arts content could be produced separately within News. Television and Radio Information about climate change might sit. within a science website a Radio 4 environmental programme site. or the BBC News website A golden opportunity to create a. website and an organisational structure that aligned with audience. information needs was missed,THE END OF FORTRESS JOURNALISM.
In recent years attempts have been made to create more. cross linking and technology is now being employed to allow more. automatic cross fertilization But the BBC website structure is still a. better approximation of the organisational diagram than it is a. mental map of the BBC s purposes and its audience needs The. only answer to this long term is a BBC wide appreciation of overall. audience requirements and a ruthless focus on what we do best. and what content we can provide as a coherent proposition to all. our audiences, What closer integration of content also needs to take into. account is the proper balance between an efficient centralised. system and the needs of the BBC to serve a variety of audience. needs In a resource constrained organisation the temptation will. often be to centralise and standardise BBC journalists typically. describe this as a fear about producing bland news nuggets in a. news factory BBC News has currently negotiated this balance by. creating systems that ensure that basic BBC news content e g. press conferences speeches raw material is gathered and. processed as efficiently as possible The greater efficiency of those. systems leaves more resources available for differentiation around. that core Programme makers are able to chase alternative angles. explanations that illuminate the central news and therefore offer. variety around it, Soon some of these ideas about sharing content might be. developed externally through partnerships The internal dilemmas. we have faced around journalistic identity efficiency and the. balance between efficiency and plurality will move to the external. THE FUTURE OF JOURNALISM, The UK and international news industry is under threat from. structural and cyclical change The cyclical factor the recession. and its associated advertising downturn is combining with. structural factors such as the fragmentation of the TV market and. the splitting of content and advertising on the internet The effect of. this is to imperil expensive newsgathering operations at both the. local and international level, The question of possible public intervention to sustain. journalism has moved centre stage in the UK Possible remedies. include the easing of regulatory constraints on media. consolidation regulatory pressure on new media businesses like. Google to encourage them to return more value to content. creators incentives for charitable giving that could subsidise public. interest journalism the creation of public private partnerships at. the local level and the possible use of direct public subsidy to. support journalism, The BBC has been undertaking a major rethink of its.
responsibilities in the face of a collapse in the UK and international. news market The BBC s Director General Mark Thompson has. put forward a number of ideas for the BBC to partner other. organisations potentially sharing content technology facilities. and resources2 The biggest possible change to the BBC s. journalism could be in a partnership to underpin the provision of. regional news on commercial TV, For the BBC s regional journalists the idea of partnering their. long time rivals in ITV regional news initially came as a shock But. http www bbc co uk thefuture partnerships shtml,THE END OF FORTRESS JOURNALISM. it may well be the first portent of a much wider sharing by the BBC. to support the UK news industry If other sectors of the news. industry decline the government has said it would consider the. BBC offering widespread support possibly to commercial radio. news network TV news and online operations at local and national. Some of this might not be through formal partnerships but by. extending and formalising the underpinning of the media sector. that the BBC has often supported For instance the BBC could. share its audience research its production technologies its know. how in multimedia journalism its training capabilities like the BBC. College of Journalism and its technological expertise in areas. such as metadata Metadata and the effective tagging of all. content will be the lifeblood of the new sharing linking journalism. So it would be appropriate for the BBC to develop that capability. as it is an organisation that should be the embodiment of sharing. Beyond the sharing of facilities and capabilities the BBC. might also syndicate its content more widely to other websites and. other news organisations But if the BBC just develops. partnerships through providing to others it will not be seizing the. real two way opportunity of partnership To be true to that the BBC. will need to consider taking content from its partners And online it. will need to be more generous in its inclusion of content from. others and linking outwards The BBC s strong position in on. demand content provision in the UK needs to be accompanied by. a corresponding generosity in directing audiences to others who. produce great content, The BBC Trust has asked the BBC to link out more and there.


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