Role Of The Tourism Cluster Of Porto De Galinhas In The-Books Pdf

Role of the Tourism Cluster of Porto de Galinhas in the
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J Technol Manag Innov 2013 Volume 8 Special Issue ALTEC. Introduction diversity in the types of tourist attractions such as beaches. countryside mountains ecotourism and historical cities. In recent years tourism has emerged as one of the activi which attracts not only domestic tourists as well as Inter. ties with the greatest growth potential worldwide From the national ones. year 1980 the sector has gained greater importance in the. world which is touted as the second most globalized sec Although in relative disadvantage in terms of Brazil the. ond only to the financial sector Northeast region is not lost on the Brazilian tourism This. receives 9 of the total foreign tourists who come to Brazil. In Brazil it was not different the tourism has each year gain having four states as major receivers of tourists Bahia with. ing more notoriety due to the significant revenue increases 4 Cear with 2 Rio Grande do Norte with 1 and Per. linked to this sector With respect to the Northeast tourism nambuco with 2 in 2008. is highlighted by the potentialities for development of sun. beach tourism mostly SOUZA 2007 Tourism in the Northeast region differs from other regions. by being characterized as sun and beach The coastal cit. In particular in a relatively short space of time Porto de ies have a proper tourism infrastructure airports hotels. Galinhas in the Ipojuca municipality Pernambuco has ben lodges parks etc and the beaches stand out by the natu. efited from the significant increase in the flow of tourists to ral beauty There is also the presence of cultural historical. the Northeast currently being considered one of the most tourism with cities of colonial architecture Recife Olinda. popular holiday destinations in the region The overall flow Salvador among others. of tourists in Ipojuca was 70 738 in January 2009 according. to the Empresa Pernambucana de Turismo EMPETUR This In Pernambuco the most popular tourist destinations are. represented a share of 16 of the total number of tourists Recife Olinda Ipojuca and Fernando de Noronha The char. in the state acteristics of tourism in this region are basically the beaches. and the historic centers the latter exist mainly in Olinda Re. Studies related to tourism often mention and take into ac cife Ipojuca and Fernando de Noronha together accounted. count the existence of clusters generally defined as geo for 75 of the global flow of tourists in Pernambuco in Janu. graphic concentrations of interconnected companies and ary 2009 according to the Empresa Pernambucana de Tu. institutions in a particular field These are classified as in rismo EMPETUR. dustrial agricultural or tourism They can be created spon. taneously or through incentives i e public policies Clusters Known nationally and internationally for its beautiful beach. generally benefit of reduced costs such as the transaction es and elected seven consecutive times the most beauti. and transport leading to a regional development due to the ful beach in Brazil by the readers of Viagem Turismo. efficiency gains It is worth noting that these tend to result Porto de Galinhas stands as obligatory destination for tour. in increased number of jobs and consequently the dispos ists visiting the state of Pernambuco Thus tourism is con. able income of the resident population which may lead or sidered one of the major economic factors for the region. not to a positive impact on standards of life quality of this with well developed hotel and gastronomic chains Accord. population ing to EMPETUR research tourists who visit Porto de Gal. inhas do it by way of ride they are married and aged be. Given the aforementioned considerations the aim of this tween 26 and 50 years with 84 5 of visitors are attracted. work is to show the tourism cluster of Porto de Galinhas by local attractions i e sun and beach Figure 1 Thus it is. has a positive influence on local development using data clear that this destination is considered both for young and. from the Annual Report of Social Information RAIS more mature people. Overview of Tourism in Brazil the Northeast On average yet according to EMPETUR the tourist spends. Pernambuco and Ipojuca R 150 88 a day and stands approximately 5 days in Porto. de Galinhas This equates to an average amount of R 755 00. The tourism sector in Brazil began to experience significant spent by each tourist These mostly rated as excellent condi. growth of foreigners inflow in the country from the 1990s tion the environmental quality of beaches. due to the economic stabilization occurred in that period. Important fact to be noted is that the Ipojuca had in 2008. Between 2000 and 2008 the inflow of foreign tourists in according to the EMPETUR a total of 167 lodging facilities. Brazil has experienced fluctuations but never below 3 5 hotels apart Flats guesthouses and others and 13 691. million tourists Brazil is prominent among the countries of beds This represented a percentage of 58 of all hotel. South America when it comes to tourism as it has a great establishments of Pernambuco i e more than half of the. ISSN 0718 2724 http www jotmi org, Journal of Technology Management Innovation Universidad Alberto Hurtado Facultad de Econom a y Negocios. J Technol Manag Innov 2013 Volume 8 Special Issue ALTEC. establishments connected to hosting at the State were in Note that the cluster concept is usually associated with the. Ipojuca Also noteworthy Ipojuca had 106 hotels apart ho industry but it is also applicable to the services sector par. tels Flats hotels and others in 2002 Hence one can infer ticularly related to tourism due to the specific character. that there was 57 increase in total hotel establishments istics of the latter since the marketed product is bound. between 2002 and 2008 which indicates the great devel to its local base and related companies are geographically. opment of the tourism sector in the region in a relatively close Overall a cluster of tourism can be defined as a set. short time interval of different elements in which are inserted the services pro. vided by companies in the areas of accommodation cater. Approach to tourism cluster ing travel agency feeding and support to parks the wealth. related to tourist vacation the infrastructure of communica. The study of geographic agglomerations of companies has tion and transportation natural resources and institutional. been increasingly improved since the 1970s because at this policies CUNHA 2005. time was when the changes in the competitive environ. ment of organizations began to happen For Porter 1998 Methodology for identifying clusters. clusters are geographic concentrations of interconnected. companies specialized suppliers service providers firms in The methodology adopted in this study for identification of. related industries and other institutions universities asso clusters is based on the calculation of the indicator known. ciations and standardization agencies that compete but also as the locational quotient LQ and two measures of Hori. cooperate SANTA RITA Nascimento Lima 2007 zontal Clustering. It can be seen therefore that the greater the degree of as To achieve such indexes the database used to measure the. sociation of these companies the greater their efficiency For employment in the regions will be the Annual Report of So. encompassing various branches of activities members of a cial Information RAIS The years examined are 1994 1998. cluster can be considered both competitors as collabora 2000 2002 2004 2006 and 2008 Years prior to 1994 are not. tors because they maintain a degree of interdependency and considered due to the need for homogeneity in the classifi. at the same time target the same consumer market cations of national activities and until this work completion. the RAIS for the year 2009 has not been disclosed, Note that there are market incentives for the formation of. clusters due to the gains inherent in them for example high Thus first we need to establish the core of the tourism. yields of scale positive externalities agglomeration effects cluster However due to the need for analysis of seven. and decreased costs of transportation and communication years whose time interval is fifteen it was necessary to. as well as the ease of flow information All these characteris use two existing classifications in the RAIS i e CNAE 95. tics directly influence the development of the region through and CNAE 20 In these two the names given to activities. the efficiency gains brought by the cluster emergence related to tourism are different but for greater homoge. Figure 01 Porto de Galinhas Determinant factor for the trip of those who came to ride. Source Authors calculations data from Secretaria de Turismo do Estado de Pernambuco EMPETUR. ISSN 0718 2724 http www jotmi org, Journal of Technology Management Innovation Universidad Alberto Hurtado Facultad de Econom a y Negocios. J Technol Manag Innov 2013 Volume 8 Special Issue ALTEC. neity these activities were grouped as follows food lodg. ing road passenger transport air passenger transport. auxiliary transport activities travel agencies car rental and. recreational activities, The clusters identification by the method of locational quo. tient LQ is widely used in studies of economy and regional Thus once defined. the number of employees indicating that, development as it allows comparisons between specializa localities have the same level of expertise in the sector i we.
tions in given sector of selected locations FINGLENTON can calculate the number of surplus jobs The authors Fling. IGLIORI AND MOORE 2003 apud SOUZA 2007 QL can leton Igliori and Moore 2003 called this measure Horizon. be found using the following equation tal Clustering HC The HC is found as follows. A final way to identify a cluster still according to the authors. cited above includes information about the geographic. proximity of the activity This measure of Horizontal Clus. tering is used due to the advantages related to clusters are. highly related to the geographical proximity between the. Where agents The calculation of the cluster intensity. Eij Employment of i sector in the location j Ej Total em. ployment in location j, Ein Total employment in the sector i in the country region. or other territorial dimension in which location j is inserted Where Eij is the total number of people employed in tour. En Total employment in the country in all sectors of the ism and A is the area of i location selected. Dimension of the tourism cluster in Porto de, It is considered that whether LQ is greater than one there Galinhas. is some degree of specialization of sectors i in location j This. is explained because i sector participation was above aver During 15 years 1994 to 2008 considering data from RAIS. age participation of the country If LQ is equal to 1 it means the Ipojuca greatly developed regarding the formal jobs re. that the locations jen have the same level of expertise in lated to the tourism sector From a total of 503 jobs in 1994. the sector i On the other hand if the LQ is less than 1 going up to 4375 in 2008 registering a percentage change of. the level of participation of sector i in total employment is 770 Table 01. higher in the country than in the city selected, It is important to note that in the period the Ipojuca pre. Through this indicator one can identify the existence of a sented the highest growth rate in the number of formal jobs. potential cluster in a given sector Although being an indica related to tourism compared to Recife Pernambuco and. tor frequently used in works of the genre it is known that the Northeast Moreover while the Northeast Recife and. the location quotient has some problems in measuring the Pernambuco were getting dropped or not on the evolution. importance of the cluster in absolute terms That is the LQ of the number of employees working on the tourism sec. of a particular location activity may be high but in absolute tor in between 2004 and 2006 Ipojuca grew by 28 Thus. terms irrelevant To solve the problems in the LQ method it becomes apparent the importance of tourism to Ipojuca. there is an alternative calculation suggested by Fingleton Ig municipality since as can be seen in Table 01 approximately. liori and Moore 2003 which measures the excess of the 18 of total formal employment in the region were related. number of jobs in a particular sector in selected location to tourism sector in 2008 This value is very high when com. featuring a cluster potential i e how much employed people paring this indicator to those of others localities with 7. with occupation representing the location expertise in the Recife Pernambuco at 6 and the Northeast with 6. sector To find this amount is necessary to calculate the ex. pected number of jobs for the LQ is equal to 1 thus Eij must Through participation percentage of tourism in the economy. be replaced by Eij expected number of employees in sector can reach the locational quotient LQ which demonstrates. i in location j for the LQ equals one leaving the equation how the sector is equivalent to the weight of national or. as follows regional tourism in a given location Finding a LQ greater. than 1 is one of the conditions sufficient for the location. being considered carrier of a potential cluster In this sense. ISSN 0718 2724 http www jotmi org, Journal of Technology Management Innovation Universidad Alberto Hurtado Facultad de Econom a y Negocios. J Technol Manag Innov 2013 Volume 8 Special Issue ALTEC. This paper proposes to prepare a case study on the role of the tourism cluster of Porto de Galinhas in local development Galinhas in the Ipojuca municipality

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