Request For Proposal Rfp For Sponsorship Of Select Nyc-Books Pdf

REQUEST FOR PROPOSAL RFP FOR SPONSORSHIP OF SELECT NYC
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NYC TV is seeking sponsors to underwrite3 the Winter 2004 season of select original. productions that will air across the City s television assets4. NYC TV ORIGINAL PROGRAMMING AVAILBLE FOR SPONSORSHIP. Blueprint New York City, Think of it as The History Channel meets MTV Cribs Intrigued The wraps are finally. coming off some of the City s most impressive landmarks. What s Cooking at Gracie, Gracie Mansion is the people s house Visit the kitchen to checkout what dishes are. being prepared for upcoming cultural events at Gracie Mansion Hosted by executive. chef Feliberto Estevez, This show is going to show both natives and tourists alike where to find the inexpensive. and the free and we ll never spend more than 9 99 a day Guaranteed. City Classics, City Classics brings New York City s past to the present Watch films and. documentaries press conferences and special events television shows commercials and. similar nostalgia from as far back as the 1950 s,City Drive Live.
A first hand look at the City s roadways by following a route system designed for each. borough City Drive Live will soon be moving to its own channel providing 24 7 traffic. for New Yorkers,Fashion in Focus, Part art part business fashion has become a signature New York industry This program. examines the economic underpinnings and the businesses both large and small that make. New York the world s fashion capital, In this document the terms sponsor and underwriter as well as sponsorship and underwriting will be used. interchangeably as synonyms, NYC TV is comprised of a suite of television and media assets and The City of New York reserves the right to. move sponsored assets across all City run media platforms If such a move were to occur during the course of a. sponsorship agreement the City would guarantee that the reach of these new platforms would be equal or greater to. that of NYC TV cable channel 74 For more information visit www nyc gov tv. New York s music scene goes in phases and now is one of the most exciting times to be a. music fan Watch music videos from the New York s cutting edge performers directors. and labels,Paradetown USA, New York City hosts some of the best parades in the world From the Brazil Day on. Sixth Avenue to The West Indian Day Parade in Brooklyn there s always a parade in. New York City, NYC TV is seeking sponsors for series listed above The ideal potential sponsors are corporate.
entities looking to build their brand and corporate image by associating their businesses with. New York City, This Request for Proposal RFP outlines three specific ways in which sponsors can actively. support NYC TV s efforts Specifically Management has outlined three main tiers of. sponsorship,SECTION A OVERVIEW OF SPONSORSHIP OPPORTUNITIES. All series available for sponsorship fall within the half hour one hour or 90 minute format This. means that there will be a minimum of 20 minutes of content and a maximum of 27 minutes for. every 30 minute interval A maximum 90 seconds of underwriting will be available for every. half hour interval of programming, A series is defined as a collection of programs bearing the same name Programs have varying. numbers of episodes per series and underwriters should consider a the length of the series. episodes b the number of episodes in a series c the number of scheduled airings of a given. series and d the thematic focus of the program when submitting underwriting proposals. Sponsors may submit underwriting proposals for multiple series but may only submit in Tier I or. Tier II for a specific series The proposal for each series will be evaluated separately. The awarding of sponsorship rights technical qualifications notwithstanding is based on NYC. TV s and NYC Marketing s partnership selection and evaluation criteria which relate to the. ability of potential sponsors to meet the City s goals and bring added value to the City s Brand. Such criteria include the following,Financial responsibility. History of corporate responsibility,Brand alignment.
Current or future role in the City,Direct revenue,Impact on economic development. Compatibility with other partners i e exclusivity requirements. Additionally NYC TV will consider the financial merits of each proposal however the highest. monetary offer may not necessarily be the best potential partner for the City In the event of a tie. the date and time of submission will be used as a tie breaker. SECTION B SPONSORSHIP TIERS,Tier I Program Series Sponsorship Single Season. Program sponsor is acknowledged5 at the open and close of each airing of each episode. of a series over the course of a single season, NYC TV will air two 2 00 30 30 second corporate messages6 during each half hour of. each episode of the series, Program sponsor is included during the on air promotional spots7 associated with. episodes from the season s series, Proposals for Tier I sponsorship begin at 50 000 per series.
Each series may have no more than one 1 Tier I sponsor awarded by the financial. merits of the proposal technical qualifications notwithstanding No proposals may make. exclusivity a condition of sponsorship however Tier I sponsorship will be awarded once. the highest financial proposal is qualified8,Tier II Program Sponsorship Single Season. Program sponsor is acknowledged9 at the open and close of each airing of each episode. of a series over the course of a single season, NYC TV will air two 2 00 15 15 second corporate messages10 during each half hour. interval of each episode of the series Alternatively the Sponsor may request one 1. 00 30 30 second corporate message per each half hour interval of each episode of the. Proposals for Tier II sponsorship begin at 15 000 per series. The term acknowledged indicates a given episode or series will carry the logo or name of the qualifying sponsor. at each episode s open and again during the credits of the program. See SECTION F below for guidelines on corporate messaging. Inclusion in promotional spots guarantees that the Underwriter s name or logo will appear in the spot however. there are no guaranties made regarding the number of airings the placement of the spots nor the time during which. the sponsor s logo and or name is visible, See SECTION E below for additional information regarding the selection process. The term acknowledged indicates a given episode or series will carry the logo or name of the qualifying sponsor. at each episode s open and again during the credits of the program. See SECTION F below for guidelines on corporate messaging. No proposals may make exclusivity a condition of sponsorship. Respondents may not make both Tier I and Tier II proposals for the same series nor for. multiple seasons at the same time, Each series may have no more than one 1 Tier II sponsor awarded by the financial. merits of the proposal technical qualifications notwithstanding Tier II sponsorship will. be awarded once the highest financial proposal is qualified11. Tier III General Network Sponsorship Spots Winter 2004 Season. Sponsor is entitled to general i e not series or time specific underwriting scatter12 spots. The period in which the all the purchased scatter spots will play is no less than one week. and no more than three months and left to the discretion of NYC TV management. Sponsor may request any combination of 00 15 15 second or 00 30 30 second spots13. Tier III spots are available in two day parts Primetime and non primetime where. Primetime is defined as a four hour period Monday through Saturday from 8PM to. midnight EST and non Primetime is defined as all other time periods. Tier III sponsorship is available for all series EXCEPT City Drive Live which is only. available to Tier I and Tier II sponsors, The unitary cost of Tier III Network spots are as follows.
o 15 second Primetime day part 1000,o 30 second Primetime day part 1500. o 15 second non Primetime day part 300,o 30 second non Primetime day part 500. Bids must reflect a minimum total commitment of 5000 00. SECTION C GENERAL SPONSORSHIP AGREEMENT GUIDELINES. C 1 The potential sponsor shall designate a manager for the sponsorship RFP process This. person will be NYC TV s primary contact for all issues related to the RFP and potential. sponsorship agreement, C 2 All information provided by NYC TV to the potential sponsor shall be used solely for the. purpose of evaluating and formulating proposals for sponsorship and may not be shared with any. outside agency business or person without the written consent of NYC TV. C 3 Requests to sponsor multiple seasons of a series will not be permitted. See SECTION E below for additional information regarding the selection process. Scatter spots are defined as general network underwriting messages that will run in open or unsold inventory and. whose guarantees are limited to a specific day part. Proposals for scatter spots will be honored for qualified sponsors until 150 000 is raised for non primetime day. part and 200 000 is raised for Prime time day part after which proposals will not be evaluated provided inventory. remains available after Tier I and Tier II sponsorships are fulfilled. C 4 The sponsorship agreement shall provide that NYC TV reserves the right to cancel the. sponsorship agreement at any time if the sponsor is not complying with the parameters set forth. C 5 NYC TV and the potential sponsor will determine the term of the sponsorship agreement. pursuant to the length of each season s series, C 6 The sponsorship agreement shall provide that NYC TV reserves the right to cancel the. sponsorship agreement at any time upon thirty days prior written notice devolving any monies. paid up front to the sponsor on a pro rata basis, C 7 The sponsorship agreements herein apply to programs that will air on NYC TV cable.
channel 74 NYC TV reserves the right to distribute syndicate or barter the content to other. platforms independent of any underwriting ties14,SECTION D PROPOSAL FORMAT. Potential sponsors shall be responsible for preparing an effective clear and concise proposal It. is recommended that proposals contain the following information. D 1 A cover letter introducing the company and the individual who will be the primary contact. person for future negotiations, D 2 Specific reasons why said company of enterprise has an interest in sponsoring NYC TV. programming including identification of advertising partners similar to NYC TV. D 3 A discussion of any products and services that the Potential sponsor is interested in featuring. in corporate messages, D 4 A description of the potential sponsor s principal marketing staff and or agencies contracted. with for development of corporate messages, D 5 A delineation of the tiers and series and proposals for each in which the applicant is. interested, D 6 The signature of an authorized individual to bind the firm The proposal must be valid for a.
period of no less than thirty 30 calendar days, The sponsor s underwriting rights are neither applicable nor transferable for uses of the content on other media. platforms or in other media outlets, D 7 Proposals will be opened and sponsorships will be awarded in the week following the. submission deadline,SECTION E SELECTION PROCESS, Proposals will be evaluated on the following criteria which are neither weighted nor prioritized. E 1 Demonstrated understanding of the service requested. E 2 Prior experience related to program sponsorship or sponsoring public or non profit. organizations or their projects or activities, E 3 Qualifications of the firm and assigned individuals. E 4 Acceptability and scope of marketing plan for products and services Sponsorship proposals. that promote New York City s economic development diverse cultures and ethnicities. education tourism or similar will be given preference. E 5 Alignment with the City s Brand and compatibility with other City marketing. partners sponsors, E 6 Financial responsibility of the potential sponsor and the firm s history of corporate.
responsibility, E 7 The potential sponsor will provide three 3 references from business partners advertising. agencies and or other advertising partners that attest to the potential sponsor s history and track. record with respect providing broadcast quality corporate messages and honoring advertising. agreements,SECTION F GUIDELINES FOR CORPORATE MESSAGES. Corporate messages are not the same as commercials on network or cable television however. potential sponsors will find that in many cases they will be able to run existing spots on NYC TV. with minor editing and or revision of voiceover content NYC TV may be consulted but will not. produce spots for sponsors, F 1 Acceptable corporate messages will adhere to the following guidelines and parameters. Have a run time TRT not exceeding the 00 15 00 or 00 30 00 pursuant to sponsorship. Describe core business and corporate mission but restraining from any direct call to. Identify and accurately depict product or services of underwriter. Be permitted to use company slogan and logo, Be permitted to display its 1 800 number or Web site address. Be permitted to use music15 or corporate theme, Make an association between your company and the program series sponsored.
F 2 The Potential sponsor shall agree to comply with the FCC guidelines related to non. commercial content which stipulate that corporate messages may NOT. REQUEST FOR PROPOSAL RFP FOR SPONSORSHIP OF SELECT NYC TV ORIGINAL TELEVISION PRODUCTIONS NYC TV on behalf of the New York City Department of Information Technology and Telecommunications DoITT invites proposals from qualified corporations to provide sponsorship support for NYC TV original programming and productions

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