Property Management Services Deer Valley-Books Pdf

PROPERTY MANAGEMENT SERVICES Deer Valley
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COMPANY OVERVIEW, Deer Valley Resort was founded in 1981 and quickly established a Our available residences are prominently positioned on our. reputation as a leader in the ski resort industry by providing the website deervalley com which allows us to feature all of our. unparalleled guest service and ne dining that one would receive accommodations in a customer centric way with ease of. at a rst class hotel In May 2009 Deer Valley Resort introduced a navigation being one of our primary goals Each property is. new property management division to complement their existing showcased on the website with professional photography and. resort services Deer Valley Resort Lodging and Reservations The ample descriptions so our guests can be fully informed regarding. goal was to provide exceptional property management services the various amenities of our accommodations. building on Deer Valley Resort s well established reputation. Various departments within Deer Valley including mountain. Our staff has years of property management experience and are operations skier services and food and beverage are consistently. dedicated to providing homeowners with a level of expertise and ranked as the best in the industry We are proud to report that. service that is unmatched in the resort property management since introducing Deer Valley Resort Lodging and Reservations. industry We continue to recognize that our company s success is Deer Valley has been ranked 1 for ski area lodging in North. wholly dependent on satisfying the needs of all of our guests America by the readers of SKI Magazine. Deer Valley Resort is able to create leverage in the vacation Our reputation combined with the unwavering commitment by. marketplace by building on the strength of our marketing our staff to deliver the best property management services. resources and tailoring a sales and marketing plan that is available provides the opportunity to maintain and enhance the. uniquely suited to our lodging product This allows us to take value of your investment and at the same time maximize your. maximum promotional advantage of the exceptional quality of rental income and return. our lodging accommodations, OWNER SERVICES, Deer Valley Resort s award winning customer service combined with our skilled and dedicated professional property managers are a winning team. committed to providing the highest level of personalized service to each owner. Following are some of the amenities and services Deer Valley Resort Lodging and Reservations offers to property owners. Professional On site Management A professional trained staff Housekeeping and Maintenance Deer Valley Resort Lodging and. member is on site at many locations to attend to the needs of our Reservations provides a full staff of well trained housekeepers and. owners 24 hours per day seven days per week No matter what time maintenance personnel Housekeeping and maintenance services. our owners will be directly connected to a member of our staff are available seven days per week. On site Staff As an information resource for our owners our Owner Accounting Statements and checks are issued on or before. on site staff are available to provide referrals assistance in property the 20th of each month Owner accounting provides easy to understand. upgrades decorating and offer one stop shopping for anything monthly statements itemizing your income and expenses and an end of. needed in Park City year summary statement is provided for tax preparation purposes with. Transportation We provide complimentary transportation for all. owners and guests throughout Deer Valley Resort and Park City areas THIRDHOME When you join Deer Valley Resort s rental program. during the ski season you are entitled to a complimentary membership in THIRDHOME. the world s premier private reciprocal travel club for luxury second. Security The safety of our owners investment is protected through homeowners To learn more about THIRDHOME please. our 24 hour security services Periodic inspections and nightly email us directly at homeowner deervalley com. patrols are provided, Concierge Guest Service Our Guest Services staff will help make. your stay with us hassle free We can arrange restaurant reservations. bell service lift tickets fax mail package delivery grocery services. business services and recreational activities, REVENUE MANAGEMENT. When joining Deer Valley Resort s rental program property. owners receive the bene t of a dedicated revenue management. effort that focuses on maximizing rental revenue for residences. through many channels of business and market segments. Successful selling strategies focus on increasing overall. revenue and occupancies through exible and dynamic. pricing optimal market mix competitive pricing analysis. and proactively responding to changing market conditions. How will Deer Valley Resort s rental program maximize rental. revenue for your residence, Flexible and dynamic pricing strategies.
Rate strategies are adjusted based on the following. factors in the market competing hotel s rate strategy. ensuring proper price positioning within the market. special events and other market conditions that impact. demand All of these factors are analyzed and reviewed. weekly and selling strategies are adjusted as needed to. maximize revenue occupancy and Average Daily Rate, ADR Due to these exible pricing strategies nightly. rates will vary on owner statements, Competitive pricing analysis. A weekly review of the competing properties changing. rate structures is crucial to making effective, adjustments in selling strategies in order to effectively. maintain and increase market share, Forecasting demand and changing market conditions. By understanding the dynamics that contribute to demand Deer Valley is better able to proactively forecast and adjust. selling strategies to maximize revenue occupancy and average daily rate. Optimal market mix, To increase revenue and obtain a property s fair share of business in the local market lodging properties must solicit.
from all market segments through many channels Tour Operators Online Travel Agents group and conference business. if applicable to the property and Travel Agents are examples of market segments and channels that make up the total. revenue available Deer Valley Resort has developed strong partnerships with the top producing entities in each of the. channels market segments listed above This allows us to uncover new rental demand for residences and increase. occupancy and revenue for our owners, Channel Management. Ongoing analysis of each channel s pro tability allows us to manage and control the mix that is appropriate. for each demand period, MARKETING AND SALES, When you join Deer Valley Resort s rental program you will bene t from one of the strongest brand identities in the resort. industry combined with a multi million dollar marketing campaign designed to promote Deer Valley and our lodging properties. on national and international levels Deer Valley Resort has established a strong position in the mind of the destination traveler by. creating a strategic marketing plan that communicates the key attributes our resort has to offer to the widest audience possible. We utilize a multitude of marketing vehicles including print advertising digital and online marketing social media direct mail. contract distribution public relations event production and industry based partnerships As a member of our rental management. program you will bene t from the resort s marketing efforts by being prominently featured in a variety of resort related marketing. materials Our ultimate goal is to see that each one of the lodging properties managed by Deer Valley receives the maximum. exposure possible through our marketing efforts to help ensure increased awareness brand loyalty and a larger share of the. market ultimately maximizing the return on investment to our owners. Following are a number of these speci c strategies employed to achieve this goal. Deer Valley Resort s annual marketing plan is developed to reach deep into the travel marketplace on both national and. international levels This campaign includes vertical print advertising in industry trade publications such as SKI and. Mountain magazines along with lifestyle publications including Departures and Outside magazines. Our Marketing department has continued to allocate additional resources towards. Internet based marketing initiatives including banner and Facebook advertising. blogs search engine marketing contract distribution and mobile applications. Deer Valley has forged partnerships with corporate travel partners including Delta Airlines. American Express SKI Magazine among others This provides opportunities for the resort to. collaborate with these companies to increase awareness of our product which translates into. increased visitation to Deer Valley and rental occupancy for our homeowners. Over 130 000 Deer Valley Winter Guides are mailed to past guests each year featuring Deer Valley s lodging product. A digital version of the Winter Guide featuring video and slideshows is available. Recently our Marketing department undertook a complete redesign of the resort s website and created a state of the art. website that prominently features the Lodging division and highlights each of our lodging properties from both a. descriptive and photographic standpoint, Deer Valley s Marketing department participates in national and international travel trade shows promoting Deer Valley and. all of our lodging properties Through this process we have established strategic relationships with a number of high end. travel agencies and tour operators who we partner with to offer specialized lodging packages to their client base. Deer Valley has a robust international marketing component which involves established relationships with international. travel wholesalers whose primary focus is the development of international travel package opportunities to U S destinations. including Deer Valley Our recent focus has been on Australia the United Kingdom Brazil and Canada. Deer Valley employs a dedicated Group Sales staff of eight individuals whose focus is to bring meetings weddings and. special events to Deer Valley that take advantage of the various amenities we have to offer including utilization of our. lodging product Examples of our efforts in this regard include Bike Dealer Camp Sundance Film Festival and others. Our Lodging Reservations department is staffed by 18 experienced Vacation Planners and support staff who have. rsthand knowledge of each of our lodging properties and are able to sell the properties we represent with con dence. and enthusiasm We have one of the highest conversion rates in the industry. In summary Deer Valley Resort Lodging and Reservations takes advantage of every marketing and sales opportunity provided by the. marketplace to provide the highest possible return on investment to homeowners who choose us as their property manager. RESORT PROPERTY MANAGEMENT FAQ S, Why should I choose Deer Valley Resort Lodging and Reservations. over other property management companies in Park City. Deer Valley Resort s award winning customer service and our skilled and dedicated professional staff are committed to providing the highest level of. personalized service to each owner and guest Our resources and guest service focus set us apart from the competition The vast reach of our Marketing and. Sales departments continue to build our guest base both new and past creating a higher return for our owners Some amenities and services provided to. property owners include, Security services including nightly patrols and periodic property inspections.
Housekeeping staff available seven days a week providing services daily to our rental guests at no charge to our owners. Maintenance staff available seven days a week ensuring the condition and quality of your residence is well maintained. Professional on site management available at each of our locations. Owner services liaison, Complimentary in town transportation provided during ski season. Guest services staff who provide business and concierge services. Marketing Sales and Communications departments continually working to drive occupancy both domestically and internationally. Deer Valley Resort managed properties are featured on our website including professional photography for each residence. No restrictions on owner use, Homeowner website including occupancy calendars for each individual residence. What is required to get my property ready for rental. Before your residence can be prepared for entering the management program the following items and details will need to be completed. Signed Rental Management Agreement submitted to Deer Valley Resort. Completed IRS form W9 submitted to Deer Valley Resort. Liability and property insurance in effect, Utilities in service. Locks keyed to Deer Valley master system, Deer Valley linens and amenities installed. Property furnished with minimum requirements as noted on the Standards List of the contract. What initial fees are associated with joining the rental program. Once you have entered into a management agreement with Deer Valley Resort Lodging and Reservations we can assist you in completing the nal set up of your. residence During set up there are fees associated with an initial linen requirement per bed bathroom and kitchen We will also coordinate the city inspection. America by the readers of SKI Magazine Our reputation combined with the unwavering commitment by our staff to deliver the best property management services available provides the opportunity to maintain and enhance the value of your investment and at the same time maximize your rental income and return

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