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WEEK 0 CAMPAIGN SETUP PRE LAUNCH MARKETING , You only have one chance to make a first impression with the consumer Many agents. and brokerages stumble on this step and cost their sellers real money when buyers. don t value the home enough to make solid offers So how can you avoid this misstep . Much of the property marketing campaign rests on the consumer s ability to find your. property online and to find it with the right information These pre launch activities . therefore are designed to seed the marketplace optimize for SEO and position the. property for the best possible impression right out of the gate . Company branded Coming Soon real estate sign placed on property . Marketing Narrative and Lifestyle Story for the property location and. neighborhood is drafted with client input , Marketing Copy for the property is distilled from the Marketing Narrative and. Lifestyle Story , Featured Property Landing Page on company website . Professional grade Photos with address and description in the file. name uploaded to the Featured Property Landing Page . Property Tour Seller Interview Video uploaded to YouTube and embedded on. Featured Property Landing Page , Property posted to company s Facebook Twitter pages . Facebook Ad Campaign starts marketing property will run for 30 Days using 3. different images to split test for best response . Property Photos posted on local Craigslist , Client shares link to Featured Property Landing Page on Facebook and other.
preferred social channels , Client shares post from company s Facebook page on personal profile . Showing System set up by attaching MLS record to lockbox . Page 2 of 10 c 2015 The Paperless Agent, WEEK 1 CAMPAIGN LAUNCH . Launch activities build on the Pre launch phase by announcing the property s. availability through a combination of online and offline channels By using online. marketing to connect with consumers and offline marketing to connect with real estate. agents your property gets the necessary exposure to prospective buyers . Announce new property on market to your national network of real estate. Property promoted in the MLS , Property Tour Video uploaded to MLS . Showcase listing on Realtor com , Property Tour uploaded to Realtor com . Property posted on company s Instagram page , Real Estate Flyer PDF designed for client .
Client shares Real Estate Flyer PDF with neighbors friends family . Facebook Ad Campaign to people Likely to Move residential profile . Featured Property on company website , Page 3 of 10 c 2015 The Paperless Agent. WEEK 2 CAMPAIGN ANALYSIS IMPROVEMENTS , Throughout the campaign cycle you ll be checking the data and evaluating whether. the message and images are getting the impressions and Click Through Rates CTR . within the desirable ranges You should constantly test and make adjustments as. necessary , Campaign results analyzed and modifications made to ongoing marketing. campaigns , Property Tour Seller Interview Video uploaded to company s Facebook page . Re order photos in MLS so property will come up again at the top of searches . Decision on whether Open House is feasible to market the home If yes then. Open House scheduled for WEEK 3 or WEEK 4 , Client shares link to Featured Property Landing Page on Facebook and other.
preferred social channels , Facebook Ad Campaign to people Likely to Move residential profile . Featured Property on company website , Property promoted in the MLS . Showcase listing on Realtor com , Page 4 of 10 c 2015 The Paperless Agent. WEEK 3 CAMPAIGN OPTIMIZATION , During this phase of the campaign you ll let the efforts from the previous weeks do. their work to get traffic and views If you decide to host an Open House preparation. and marketing for it will also take place , Property photos re posted on Craigslist .
New Facebook campaign to promote Property Tour Seller Interview Video . Client shares link to Featured Property Landing Page on Facebook and other. preferred social channels ,IF OPEN HOUSE IS SCHEDULED . Open House Flyer designed for Client to share with neighbors friends family . Facebook Campaign to promote Open House to people Likely to. Move residential profile , Client shares Facebook Event for Open House on their Facebook Page and. preferred social channels , Open House posted on Craigslist. Door Knocking Campaign by agent to share Open House Flyer with. neighborhood , Facebook Ad Campaign to people Likely to Move residential profile . Featured Property on company website , Property promoted in the MLS .
Showcase listing on Realtor com , Re order photos in MLS so property will come up again at the top of searches . Page 5 of 10 c 2015 The Paperless Agent, WEEK 4 CAMPAIGN PERFORMANCE . There is a constant ebb and flow of marketing activities that start and. end simultaneously This is intentionally designed so a steady stream of online and. offline interest is being generated while ongoing promotion will make sure your. property is getting in front of both consumers and to the agents representing those. consumers , Campaign results analyzed and modifications made to ongoing marketing. campaigns , Facebook Ad Campaign to Likely to Move Residential Profile ends . Facebook Campaign to promote Property Tour Seller Interview Video ends . IF OPEN HOUSE IS SCHEDULED , Open House Flyer designed for client to share with neighbors friends family .
Facebook Campaign to promote Open House to people Likely to. Move Residential Profile , Client shares Facebook Event for Open House on their Facebook Page and. preferred social channels , Open House posted on Craigslist . Door Knocking Campaign by agent to share Open House Flyer with. neighborhood , Featured Property on company website . Property promoted in the MLS , Showcase listing on Realtor com . Re order photos in MLS so property will come up again at the top of searches . Page 6 of 10 c 2015 The Paperless Agent, WEEK 5 CAMPAIGN EVALUATION RE LAUNCH .
If there is insufficient interest in the property lack of traffic showings negative. feedback on value from people who toured the property then a price reduction is. most likely in order Research and feedback from the market will give guidance on the. price to market the home to sell it within the desired timeframe Once a new price has. been determined the marketing campaign will be updated and a re launch will take. If online traffic is not converting into offline tours then price must be re assessed. to attract more traffic , Company announces price reduction to its national network of real estate. Price updated and promoted on Featured Property Landing Page on company. Price updated and promoted in the MLS , Price updated and promoted on Realtor com . Price updated and Property Photos re posted on Craigslist . New Facebook Ad Campaign marketing price reduction to Likely to Move. and Retargeting company traffic using Website Custom Audiences . Client shares link to Featured Property Landing Page on Facebook and other. preferred social channels , Featured Property on company website . Property promoted in the MLS , Showcase listing on Realtor com . Page 7 of 10 c 2015 The Paperless Agent, WEEK 6 CAMPAIGN ANALYSIS IMPROVEMENTS .
Consistent monitoring of data to determine if the message and images are getting the. impressions and Click Through Rates CTR is important to present the property in the. best possible light in the market Ongoing campaign improvements and seller support. are key to getting the home sold , Campaign results analyzed and modifications made to ongoing marketing. campaigns , Decision on whether Open House is feasible to market the home If yes then. Open House scheduled for WEEK 7 or WEEK 8 , Real Estate Flyer PDF updated for client . Client shares Real Estate Flyer PDF with neighbors friends family . Featured Property on company website , Property promoted in the MLS . Showcase listing on Realtor com , Re order photos in MLS so property will come up again at the top of searches .
Facebook Ad Campaign marketing price reduction , Page 8 of 10 c 2015 The Paperless Agent. WEEK 7 CAMPAIGN OPTIMIZATION , As conducted in week 3 of the campaign we ll let the efforts from the previous weeks. do their work to get traffic and views If a decision to host an Open House has been. made preparation and marketing for it will also take place . Property photos re posted on Craigslist , Facebook Ad Campaign marketing price reduction ends . Client shares 3 professional grade photos of their home on Facebook and. preferred social channels ,IF OPEN HOUSE IS SCHEDULED . Open House Flyer designed for client to share with neighbors friends family . Client shares Facebook Event for Open House on their Facebook Page and. preferred social channels , Facebook Campaign to promote Open House to people Likely to.
Move Residential Profile , Open House posted on Craigslist . Door Knocking Campaign by agent to share Open House Flyer with. neighborhood , Featured Property on company website . Property promoted in the MLS , Showcase listing on Realtor com . Re order photos in MLS so property will come up again at the top of searches . Page 9 of 10 c 2015 The Paperless Agent, WEEK 8 AGENT NETWORK RE ENGAGEMENT . From the very start you will communicate with to your network of real estate. professionals both local and national so they will communicate with their buyers . During this week you will reach out again to your agent network using a direct. marketing message to get their attention and get market feedback on the property . HELP email sent to your local network of real estate agents . HELP social message sent to your national network of real estate agents . Property Tour Seller Interview Video reposted to company s Facebook page . Client shares link to Featured Property Landing Page on Facebook and other. preferred social channels ,IF OPEN HOUSE IS SCHEDULED .
Open House Flyer designed for client to share with neighbors friends family . Client shares Facebook Event for Open House on their Facebook page and. preferred social channels , Facebook Campaign to promote Open House to people Likely to. Move Residential Profile , Open House posted on Craigslist . Door Knocking Campaign by agent to share Open House Flyer . Featured Property on company website , Property promoted in the MLS . Showcase listing on Realtor com , Re order photos in MLS so property will come up again at the top of searches .


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