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Mobile Engagement and Promotional Services Market in. February 2013,Executive Summary, Mobile engagement market in India was valued over INR xx mn as on Oct 2012. Market Mobile Ad market in India as on Sep 2012 was estimated at INR yy bn. Overview Infotainment and mobile social media constitute the major types of m engagement activities. which the companies in India have been predominantly indulging over the recent years. Drivers Challenges, Rise in Mobile Device Adoption Low Smartphone Tablet Penetration. Drivers Wireless Subscriber Base in Rural Areas, Challenges Introduction and Availability of Next Affordability of Next Generation. Generation Cellular Networks Mobile Networks, Increased Usage of Mobile VAS Low Awareness Levels amongst. Applications Online Contents Commercial Users, Location Specific Consumer Engagement and Promotion.
Market Trends Interactive Platform,Analytic Tools,Major Players. Player Profiles, MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 2. Introduction,Market Overview,Ecosystems and Frameworks. Drivers and Challenges,Opportunities,Market Trends. Competitive Landscape,Recent Developments,Consumer Insights.
Case Studies,Strategic Recommendations, MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 3. Global Mobile Ad Servings,Americas Europe Africa Asia Pacific. Region Ads Served Region Ads Served Region Ads Served Region Ads Served. United States UK South Africa India,Mexico France Kenya Indonesia. Xxx Xxx Xxx Xxx Xxx Xxx Xxx Xxx,Xxx Xxx Xxx Xxx Xxx Xxx Xxx Xxx. Total Xxx Xxx Xxx Xxx, Note The demarcations of the regions on the map is indicative Data taken as on Nov 2012.
MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 4. India Mobile Ad Serving Scenario,Mobile Ad Serving India Overview. SAMPLE Demographics Age Distribution 2011, Steady rise in mobile phone uptake and rise in demand. for mobile content has positioned India amongst top 7. countries when it comes to mobile Ad servings 19,India s share in global Under xx. mobile Ad servings as Xx xx,on Nov 2012 74 Above xx. Mobile Ad Servings India Key Drivers Demographics Gender Split 2011. Cap on SMS and USSD marketing by the,Government of India.
Falling data rates and increasing mobile internet, Increased reach and better service delivery by Abc. telecom operators Def, MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 5. Mobile Ad Market in India,Mobile Ad Market India Size Growth. 2011 2012 2013e 2014e 2015e 2016e, Mobile Ad Type Share Split 2012 Mobile Ad Type Revenue Split 2012. 0 0 0 2 0 4 0 6 0 8 1 0 1 2 1 4 1 6 1 8,2012 X Y Z XYZ.
X Type X Type,72 Y Type Y Type,Z Type Z Type,Data taken for the year 2012 are as on Sep 2012. MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 6. Location Based Services Market in India,LBS Market India Size Growth. 2011 2012 2013e 2014e 2015e 2016e,Popular Location Based Services Providers India. Services Service Providers, Information services BookMyShow Getit The Times of India app. Navigation point of interest city guide MapmyIndia Localbeat for India Sygic GPS Navigation. Public services Medical and police services,Charging services Canvas LES.
Assets management Polaris Wireless LBS services, Traffic monitoring Sabka Traffic Ericsson s LBS services. Mobile yellow pages Justdial Zomato,Location based advertising AdNear LocationPoint. MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 7. Mobile engagement market spending is expected to grow to. more than 6 times its present value by 2016,M Engagement Market Overview India. Mobile engagement or m engagement market in India was valued over INR xxx mn as in Oct 2012. Share of m Engagement in the total mobile ad spending will be around yyy in 2016 up from nearly zzz in 2012. Market Potential of m Engagement Market Spending,2012 2013e 2014e 2015e 2016e. Nearly xxx of the total internet users in India use mobile as primary device to access the World Wide Web. Large mobile users base in the country and burgeoning adoption of the same in the rural areas make m. engagement more efficient than other channels of consumer engagement. Infotainment is the prime m engagement category largely due to better user response. MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 8. Nearly half of all the companies which discovered m. engagement services found so via search engines, Sources of m Engagement Platform Selection 2011 12.
Search Engine,d Telecalling,c Third Party Reference. Commercial SMS,Online Advertisement,a Commercial E mail. Note Base Total number of companies which found m Engagement platform. Enterprises of all form and size use multiple means or sources to discover m engagement services and its delivery. Search engine has been the prime source of platform discovery and selection. Although telephonic discovery stood second over the years it has been falling steadily whereas usage trend of. email as a source of m engagement platform accelerated. Other sources of m engagement platform discovery includes call center business conference and promotional. offers or trial offers, MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 9. Large number of users are discovering m engagement. platforms via search engines and mobile devices,M Engagement Platform Discovery via Search Engine. Unique Users, Jan Mar 2011 Apr Jun 2011 Jul Sep 2011 Oct Dec 2011 Jan Mar 2012 Apr Jun 2012.
M Engagement Platform Discovery via Mobile Devices. Unique Users, Jan Mar 2011 Apr Jun 2011 Jul Sep 2011 Oct Dec 2011 Jan Mar 2012 Apr Jun 2012. Unique users who found m engagement platform via search engine more than doubled between quarter. ending Mar 2011 and quarter ending Jun 2012, Number of unique users who found m engagement platform via mobile devices increased to around four. times during the same time, Quarterly addition of unique users discovering m engagement platform via mobile devices project growing. trend of awareness, MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 10. Mobile applications are one of the most promising delivery. Mobile Application Usage India, medium for interactive mobile contents and media in India.
Smartphone App Maximum Downloads, Mobile application usage in India is witnessing 0 a b c d e f g h i. a speedy growth, Lower data subscription tariffs and increasing Music. awareness amongst people is boosting the market Social. Networking,Some of the major trends in the Indian market. AA of smartphone users feel that mobile Photo, applications assist them in their lives Personalization. A1 use it at home Games,B4 use it during travel, C0 use it at work Smartphone App Highest Activity Usage.
AA of smartphone users in India have an,average 30 apps in their phone 0 a b c d e f g h. A0 use most of the applications Social,B4 use all applications Networking. C3 use non of the applications Music, AA users access the mobile apps often while Business. BB of the users access the apps once in two or,three weeks Utilities. AA use mobile apps at home while BB users Games,access the apps while at work.
AA of the app users download free apps from Business focused apps like email and expense management apps. online stores such as the Ovi store Google Play have rapidly gained popularity in India. and Apple App Store 36 of all smartphone owners in India belong to the 18 to 29. years age group while 1A fall in the 30 to 49 years age group. MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 11. Social Media Domain Brimming with Opportunities 2 2. Social networking websites have become the one stop platform for players when it comes to targeting. end consumers across age groups in India, Average Time Spent on Social Networking Websites Age wise 2011. bn minutes,15 24 25 34 35 44 45 54 55,38 5 40 1 41 9. 61 5 59 9 58 1, MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 12. Company Information,Public Domestic Company Geodesic Ltd 1 3. Offices and Centres India,Corporate Address,Year of Incorporation.
Ticker Symbol,Stock Exchange,Mumbai Head Office,Products and Services. Category Products Services,Key People,Name Designation. Note The list of products and services is not exhaustive. MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 13. Public Domestic Company Geodesic Ltd 2 3,Financial Snapshot. SAMPLE Key Ratios, Revenue Total Income Net Profit Loss Profit Particulars. y o y change,2011 2010 2009 2008,INR mn INR mn 2011 10.
Profitability Ratios,10000 6735 6 8927 4 3000, 6490 4 Operating Margin 2 99 35 05 38 03 47 29 49 95. 2000 Net Margin 3 81 30 66 34 47 39 25 45 23, 5000 Profit Before Tax Margin 2 07 31 01 33 08 38 38 49 98. 1000 Return on Equity 0 50 23 82 24 33 38 05 31 21. Return on Capital Employed 1 34 17 73 16 39 23 84 16 70. 0 0 Return on Working Capital 0 41 18 62 18 21 24 31 19 18. 2008 2009 2010 2011 Return on Assets 0 53 12 87 13 40 18 29 14 25. Financial Summary Return on Fixed Assets 156 69 296 80 140 10 232 55 173 54. Cost Ratios, The company incurred a net profit of INR 2 737 19 mn in FY 2011 as Operating costs of Sales 7 62 17 84 10 22 16 89 16 51. compared to net profit of INR 2 237 01 mn in FY 2010 Administration costs of. 1 24 11 68 12 93 8 55 5 13, The company reported total income of INR 8 927 40 mn in FY 2011 Sales. registering an increes of 37 55 per cent over FY 2010 Interest costs of Sales 1 67 4 27 5 93 6 09 2 32. Liquidity Ratios, The company earned an operating margin of 35 05 per cent in FY.
Current Ratio 40 67 5 05 8 52 10 97 13 98, 2011 a decrease of 2 99 percentage points over FY 2010. Cash Ratio 1 02 3 54 3 51 5 06 11 04, The company reported debt to equity ratio of 0 85 in FY 2011 a Leverage Ratios. decrease of 4 39 per cent over FY 2010 Debt to Equity Ratio 4 39 0 85 0 82 1 08 1 19. Debt to Capital Ratio, Key Financial Performance Indicators 10 53 0 35 0 39 0 48 0 52. Interest Coverage Ratio 28 66 8 40 6 53 8 02 22 36. Indicators Value dd mm 2013 Efficiency Ratios, Market Capitalization INR bn 2177 4 Fixed Asset Turnover 137 15 9 47 3 99 5 74 3 69. Total Enterprise Value INR bn Asset Turnover 7 52 0 41 0 38 0 45 0 30. Current Asset Turnover 4 02 0 48 0 46 0 55 0 38, EPS INR 16 82 Working Capital Turnover 14 45 0 59 0 52 0 60 0 41.
PE Ratio Absolute 1 33 Capital Employed Turnover 9 64 0 76 0 69 0 94 0 66. Improved Decline, MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013 PPT 14. PE Ratio Absolute 1 33 Improved Decline Total Income Net Profit Loss 8927 4 6490 4 6735 6 0 5000 10000 0 1000 2000 3000 Revenue INR mn Profit INR mn 2008 2009 2010 3286 1 2011 Particulars y o change 2011 10 2011 2010 2009 2008 Profitability Ratios Operating Margin 2 99 35 05 38 03 47 29 49 95 Net Margin 3 81 30 66 34 47 39

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