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NASSAU LIKE NEVER BEFORE
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Nassau Events Center LLC NEC is delighted to submit its response to Nassau County s. Request for Proposals for the redevelopment of the Nassau Veterans Memorial Coliseum. Under our extensive plan the Coliseum has the potential to deliver Long Islanders a Nassau. like never before We have assembled an unmatched partnership group in order to bring. the best entertainment and sports expertise to Nassau County Joining me in leading this. momentous effort is Brett Yormark CEO of Barclays Center and the Brooklyn Nets and a. visionary sales and marketing executive, Our experience developing the critically acclaimed Barclays Center makes us uniquely. qualified for this opportunity In order to bring Brooklyn and New York City the venue it so. richly deserved we overcame many challenges during the past decade through innovation. Bruce C Ratner,Executive Chairman, and know how Today we are thrilled that one of the world s most spectacular arenas. Forest City Ratner Companies has entertained nearly 1 7 million guests In our work at Barclays Center and other large. entrepreneurial developments we always value building strong community relationships and. being a good neighbor This is the record of accomplishment we seek to bring to Nassau. Our vision for the renewed arena that Long Island deserves is rooted in iconic design. marquee programming and first class hospitality We want to create an economic engine. for Nassau County that brings laughs cheers applause and delight and that will become. part of the fabric of the County We are proud of our track record at Barclays Center and. incredibly grateful to those who give us the opportunity We are pleased to present our plan. to bring Nassau County a development that we all can be proud of. Bruce C Ratner,Executive Chairman,Forest City Ratner Companies. NASSAU LIKE NEVER BEFORE 2, ABOUT NASSAU EVENTS CENTER LLC Nassau Events Center LLC NEC has assembled the most dynamic partnership in sports. and entertainment to re imagine redesign and reinvigorate the historic Nassau Veterans. Memorial Coliseum, NEC comprises leaders in design development programming sales and financing and.
would recreate the Coliseum into a marquee venue delivering world class entertainment to. the people of Nassau and beyond, NEC s leadership team would draw on its success in building opening and operating. Brooklyn s landmark Barclays Center as well as Forest City Ratner Companies proven. development history of 42 completed innovative projects spanning nearly three decades. PROPOSING TEAM Bruce Ratner Executive Chairman of Forest City Ratner Companies leads NEC Mr Ratner. is one of New York s most prolific and innovative developers Over the last 28 years he has. completed 42 ground up developments and his extensive experience in public private. partnerships prepares him for the complexities of a repositioning like the Coliseum s. His long history of successful place building real estate projects includes in addition to. Barclays Center and Atlantic Yards the midtown Manhattan headquarters of the New York. Times Company downtown s landmark New York by Gehry and the 42nd Street Retail and. Entertainment complex the latter includes AMC Theatres highest grossing facility His. company s solid in house construction expertise unique among real estate developers is a. key component in NEC s ability to deliver high design with low risk. Onexim Sports and Entertainment Holding USA Inc Established by Mikhail Prokhorov. Onexim Sports and Entertainment owns 80 of the Brooklyn Nets and 45 of Barclays. Center Mr Prokhorov is among the most successful and prominent Russian businessmen. and was recently featured on the cover of Forbes magazine His personality and. entrepreneurial skills were a driving force behind the renaissance of the Russian economy. as well as numerous businesses and other initiatives Under the company s leadership the. Brooklyn Nets qualified for the 2013 NBA Playoffs,NASSAU LIKE NEVER BEFORE 3. Brett Yormark the CEO of Barclays Center and the Brooklyn Nets would lead the day. to day operations for all facets of the Coliseum including the marketing programming. sponsorship sales and guest experience In Brooklyn Mr Yormark secured a 20 year. strategic marketing partnership with Barclays which includes the naming rights to. Barclays Center and spearheaded the highest sponsorship budget of any single team. building in America In building Barclays Center s acclaimed programming schedule Mr. Yormark aligned with the leaders in concerts professional boxing top college basketball. and family shows Prior to joining Barclays Center and the Nets Mr Yormark served as. an executive with NASCAR in which he oversaw the landmark partnership between the. stock car racing company and Nextel Communications. Live Nation has joined NEC as a partner giving the enterprise significant programming. clout Live Nation s global reach encompasses more than 22 000 annual shows featuring. more than 2 300 artists With the company s extensive presence on Long Island it. operates the Nikon at Jones Beach Theater The Paramount Theatre in Huntington and. The Theatre at Westbury Live Nationwould maximize the volume and variety of content. available to the Coliseum and the County, Roc Nation founded by Chairman JAY Z is a full service entertainment company inclusive. of artist songwriter producer and engineer management music publishing touring. merchandising film television new business ventures and a music label It is home to. a diverse roster comprised of critically acclaimed recording artists writers and producers. including Rihanna Shakira J Cole Rita Ora Calvin Harris NO ID Solange M I A Santigold. deadmau5 Wale etc Roc Nation has partnerships with award winning production team. Stargate in Star Roc as well as global management company Three Six Zero. Legends is a pioneering sports and entertainment company owned by the New York. Yankees the Dallas Cowboys and Checketts Partners Investment Fund Legends. provides food service operations in its two first class stadiums and partners with some. of the most iconic properties in sports including Manchester City FC San Francisco. 49ers Churchill Downs Rose Bowl and the Cleveland Browns Legends would oversee. NASSAU LIKE NEVER BEFORE 4, the building s food and beverage program and its experience would be augmented by. Barclays Center s success with its Brooklyn Taste program This program whereby. Brooklyn s diverse eateries are brought into the arena has proven tremendously popular. and is setting sales records, Guggenheim Partners a diversified New York based financial services company with.
more than 170 billion under management will be an NEC equity partner With prominent. experience including Major League Baseball s Los Angeles Dodgers and premier event. company dick clark productions Guggenheim is intimately familiar with the sports and. entertainment industry, SHoP Architects fresh from its successful Barclays Center collaboration would design. the Coliseum s iconic exterior Located in Lower Manhattan SHoP Architects produces. intelligent exciting and evocative architecture for international projects ranging from. cultural buildings to multi story housing to academic buildings to large master plans. Gensler the interior designer for the Coliseum is an international award winning design. firm with more than 3 500 professionals worldwide With expertise in every design. discipline from planning to architecture to brand expression Gensler collaborates with. clients of every building type Its interiors group collaboratively and strategically delivers. innovation quality and sustainable performance Projects are international in scope. and range from offices to stores academic and civic buildings convention centers and. entertainment and cultural venues, Hunt Construction would be NEC s construction manager Hunt is one of America s. largest construction companies with nearly 1 4 billion in annual revenues and would. bring to the Coliseum the same expertise it delivered to Barclays Center and many other. sports venues throughout the country, Goldman Sachs Public Sector and Infrastructure Banking Group would provide. underwriting and financial advisory services to NEC s partnership Goldman Sachs is one. NASSAU LIKE NEVER BEFORE 5, of the largest diversified financial services companies in the world with 2012 revenues. of more than 40 billion The Public Sector and Infrastructure Banking Group working. with NEC houses the experts in stadium and arena finance who successfully underwrote. Barclays Center s 511 million PILOT bond financing in December 2009. SUMMARY OF ARENA DEVELOPMENT The NEC proposal offers a vibrant new design for the Coliseum SHoP Architects designer. of the internationally acclaimed Barclays Center has created a stunning new fa ade that. would broadcast the Coliseum s reclaimed place in the first rank of American arenas The. renowned global design firm Gensler would recast the front and back of house interiors. into modern spaces aesthetically consistent with the marquee exterior. The Coliseum is being re imagined as a more intimate building with a seating capacity of. 13 000 which is more supportable by the building s restroom concourse and concessions. infrastructure Within the arena bowl a theater configuration would be created that would suit. smaller events seating 4 000 to 8 000 guests As a finishing touch NEC would commission a. world class architect or sculptor to design a monument to Nassau County s veterans to be. located in a focal location near the arena s front entrance. NEC anticipates a 15 month construction timeframe for the arena development during. which the Coliseum would be closed NEC estimates the total costs for the renovation of the. Coliseum to be approximately 89 million, SUMMARY OF CONTINUED DEVELOPMENT NEC sees the Nassau Coliseum redevelopment as the beginning of a fruitful relationship.
with Nassau County NEC envisions broader entertainment offerings in a continued. development including an approximately 2 000 seat theater similar to Live Nation s Fillmore. Theater concept a movie theater and an approximately 2 500 seat outdoor amphitheater. for concerts films and other summertime entertainment options like digital opera The. NASSAU LIKE NEVER BEFORE 6, amphitheater would be surrounded by approximately 50 000 square feet of retail space. enriching the experience of the Coliseum as an entertainment destination. Retail would include an interactive food and beverage marketplace combined with. boutique caf s and restaurants NEC would work with the owner and operator of the. existing Marriott Hotel to revitalize the exhibition hall into a modern convention facility. greatly increasing the number of events in this space and attracting new events to the. County NEC estimates total costs for the continued development to be approximately. 140 million Development costs for the entire project would total 229 million. PROGRAMMING NEC would develop a thoughtful and inspiring programming mix that would include more. than 300 events annually ranging from concerts and family shows to college basketball. NASSAU VETERANS MEMORIAL COLISEUM, EVENT SUMMARY BY TYPE lacrosse boxing arena football and hockey In maintaining the venue s historic connection. EVENT TYPE EVENTS to the, TOTAL New York Islanders NEC would schedule at least six regular season home games at. ATTENDANCE the Coliseum per year in addition to making it home to a professional minor league hockey. Concerts 57 team Also NEC would acknowledge the building s ties to the Brooklyn Nets by scheduling. one preseason game a year,Islanders Games 6 49 000. Nets Games 1 8 000, Beyond sports content NEC partner Live Nation together with Roc Nation would enhance.
Minor League Hockey 38 114 000, the Coliseum s standing as a must play venue for music acts Live Nation and Roc Nation. Other Sporting Events 29 would help attract more than 50 concerts per year some of which would be held in the new. Family Shows 54 theater configuration Club Nassau would host curated music events on the arena floor. Parking Lot Events 83 This eclectic series would feature a diverse range of styles ranging from electronic dance. music to country music to Motown,Club Nassau 22 84 000. Rentals Trade Shows 6 N A, Additional live outdoor events would include pop up circus tent shows and BBQ. Exhibition Hall 13 N A, competition events built on the national obsession with food and the drawing power of. Total 309 BBQ competitions nationwide,Total 1 162 360.
NASSAU LIKE NEVER BEFORE 7, DESIGN The design team for the Coliseum sees an opportunity to retain the strong structuralist. qualities of the original design while transforming the solid mass of concrete enveloping. the building into an intricate wrap of folded metal fins Each fin in this fine latticework. varies slightly in profile and dimension to create a subtle flow of light and reflection over. its pleated surface Its unique skin evokes Long Island s iconographic imagery such. as beach dunes dune fencing decks and boardwalks Its natural color palette will. complement the beiges of the beach the greys of sun bleached wood and greens and. celadons of the beach grass and pines of Long Island Captured in the space between. the lattice and the Coliseum s existing masonry envelope will be lighting which will back. wash the undulating surface adding depth and furthering the sense of the f. deadmau5 Wale etc Roc Nation has partnerships with award winning production team Stargate in Star Roc as well as global management company Three Six Zero Legends is a pioneering sports and entertainment company owned by the New York Yankees the Dallas Cowboys and Checketts Partners Investment Fund Legends provides food service operations in its two first class stadiums and partners

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