Media Kit Trade A Plane-Books Pdf

MEDIA KIT Trade A Plane
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Dear Valued Advertiser,The reimagined Trade A Plane sets the pace. In 1937 when our parent company was founded innovation was the cornerstone of our business Our products were new. exciting cutting edge comprehensive and most of all effective For over 80 years we ve worked hard to stay out front and. in sync with our customers and the buy sell markets that we serve That s why we re excited about transitioning from our. singular print platform to our expanded digital platforms. Why the drive toward digital, Recent studies show that 89 of established organizations have adopted or have plans to adopt a digital first business. strategy Among IT decision makers 32 say that digital business has already helped their organization achieve revenue. growth In 2019 there are more than 5 billion unique mobile users and nearly 4 4 billion Internet users worldwide Nearly 3 5. billion use social media and over 3 billion use social media on mobile devices. With digital you re the real winner, Of course our move toward digital benefits you our loyal customer with a more diversified marketing strategy It spreads your. advertising budget into more channels and increases buyer access to your products and brand We know your most important. goal is to connect with buyers fast and first In a 365 24 7 digital world we can help you do that faster and in more ways than. ever before, Whether with our website social media marketing services email marketing or direct mail the opportunities are endless And. yes that s direct postal mail Although digital is now in the driver s seat print is still an important component of how we help. you succeed Our direct mail campaigns exclusive for your business reach the loyal audience that we ve built and targeted for. As we continue to grow and innovate we re excited about the future It s a new world that we live in a digital world We re. excited to offer you better products and services that help you succeed And we re excited about the ever evolving technology. that helps us connect you with buyers more efficiently Let us help you. Jon Goodwin,Snapshot of Trade A Plane readers 67,of Trade A Plane s readers.
Trade A Plane readers are mature highly educated and affluent aviation professionals are professionals. They are online frequently and stay well connected with their mobile devices. of Trade A Plane s readers,are medium to heavy Internet users. of Trade A Plane s readers,make 100 000 or more per year. of Trade A Plane s readers,are heavy cell phone users. 35 44 11 2,74 of Trade A Plane s readers are,45 or older while 25 are between. 31 of Trade A Plane s readers,are college graduates while 16.
have graduate degrees,Completed high school,Completed college. Completed graduate school, Sell to the world s largest general aviation audience. 3 321 531 Users Jan 1 2018 Jan 1 2019,New Returning Sessions. 8 472 892 Mobile Users,Pageviews 42 3,Desktop Users. 71 649 839,Pages Session Average Time,Company Profile.
Direct link to your website,Comprehensive inventory. Links to social media,Contact info,Branding w your company logo. Company bio,Inventory List,Buyers find your inventory. when searching,Buyers have quick access to call,or email you directly. Premium Placement upgrade just 21,Extend your digital reach with web banners.
Leaderboard Banner 728 x 90 px NOT actual size shown 500 per month. Sidefilter Banner,Web banner specs 180 x 150 px, Banners must be RGB files at 72 dpi NOT actual size shown Homepage Banner. in JPG PNG or GIF format There is a 300 x 250 px,250 per month. six second time limit on all animated,NOT actual size shown. GIFs Banner ad design services are,1000 per month,available for an additional cost. Homepage Hero Banner, 1 Custom Background Image Dimensions 2200 x 877 px.
The Traffic Pattern, The image will scale down and the edges will be cropped on certain. browser sizes or device screens sometimes dramatically Therefore it s. Podcast Page Banners, important the center of the image contain the important elements For. Four Banner Spaces Available all with the same specs. the same reason it should not include text or logos that could potentially. Standard Google Ad sizes,be cut out of the view,Each banner should be provided in two different. 2 Custom Headline,sizes to accommodate Desktop and Mobile users. This will be large text that is rendered on top of the background image in. our native font It needs to be concise Desktop Banner Size. Leaderboard 728 x 90 px,3 Supportive Text Optional.
This text can support and elaborate on the message of the headline Mobile Banner Size. It will appear in a smaller font so it can be slightly lengthier than the Large Rectangle 336 x 280 px. 4 Call to Action Button Optional, This button can link to a promotional landing page or customer profile. page Alternatively the entire banner can act as a link so the button is. not a requirement Contact your Marketing Consultant for pricing and availability. Engage your customers with custom branded emails, Brand and promote your inventory Promote calls to action with links to specific pages on. and sales message your company website, Targeted to Trade A Plane s audience Measure email campaign performance opens clicks and. of 34 300 click through rates, Average email campaign stats Audience size 34 300 Opens 23 36 Clicks 5 08. 1 725 includes up to three hours of design time,1 500 with provided HTML email.
Increase marketing exposure with a boosted social media post. Boosted exposure for a 7 day Average boosted Facebook post stats. period to a targeted aviation audience Impressions 41 207. Peopled reached 24 346,Choose a video or up to 25 pictures. to promote and increase your exposure Facebook Page Likes 95 682. Your company Facebook page tagged and a link to your Twitter Followers 2 193. website to drive awareness and build your audience and traffic. Instagram Followers 26 400,Geo targeting available. LinkedIn Followers 972, Post is also shared on Twitter LinkedIn and Instagram channels. Rates start at 500 post,Turn your parts products into profit. From avionics to spark plugs our new eCommerce platform makes it. easier than ever to reach the world s largest aviation audience. No fees to list, Only 10 of the purchase price up to 350 once the item is sold.
Reliable transactions, All transactions are completed safely and reliable through Paypal. More customers,Largest and most reputable audience reach in GA. Averaging over 5 million page views and 300k users monthly. Sell easier,Purchases can be made 365 24 7,without picking up a phone or sending an email. Digital advertising,doesn t have to be,complicated. Introducing Smart Campaigns with Google,Ads managed by Trade A Plane Google smart.
campaigns involve campaign ad creation,audience targeting and ad delivery optimization. across Google channels based on the product,or service being advertised and the advertiser s. goal We can optimize campaigns and ads,ensuring they get the results you want while. you focus on the business at hand,Make an IMPACT,with general aviation buyers We ve. got you covered nationwide so you,can reach our loyal active buyers.
Gain customers with direct mailings to buyers,in our nationwide aviation database. We can promote your business exclusively with custom postcards mailed to our loyal aviation database. Sell your parts and services or feature your business Whatever you re promoting get your sales message. directly into the hands of decision makers in the aviation industry that are actively in the market to buy. Ask your marketing consultant for more information and pricing Let s mail. Three postcard sizes from which to choose,Plenty of promo space. Design printing mailing included,Nationwide aviation audience. Targeted geo selects available,Postal presorts for maximum discounts. 76 of consumers trust direct mail when they want to make a purchase decision. Source MarketingSherpa, of consumers surveyed said they want to receive mail from brands they re interested in.
Source Small Business Trends,Target buyers in your market. promote more of what you sell,Various sizes available. Multiple pages few or many,Design printing mailing included. Nationwide aviation audience,Targeted geo selects available. Presorts for maximum discounts,What our satisfied customers are saying.
The day after my ad went online Up until now none of our ads this Last week we advertised a Cirrus. calls and emails started It was year have made it to print before SR 20 with Trade A Plane com. overwhelming and selling my plane we had the plane sold Thanks for Withing two hours we had our. sight unseen in a day was quite a such a great job of getting the ads first inquiry on the aircraft By. surprise I was amazed at the and pictures online TAP is all we the next day we had two more. number of callers from across the use because anyone that is serious genuine prospects By the end of. United States about buying a plane is looking on the second day we had a contract. Trade A Plane in place for the full asking price,Cynthia Lee Trade A Plane made that possible. Robert Snowden,Jeffrey M Fine,Trade A Plane is my 1 go to for Fine Aircraft. We have been selling planes for, classified advertising a great over 30 years and have been with. value and the people at TAP are Trade A Plane through the paper. just the icing on the Cake years into the digital age They Tremendous reponse on the first. generate a significant portion of day my Cessna Aerobat appeared. Glenn Chiappe our leads and are the staple of the on Trade A Plane com About. PlanePlane LLC industry 100 calls immediately Calls from. Australia and Hong Kong as well,Mark Pilkington as coast to coast. We had a deposit in hand within Skywagons com,Robert Bob Zbonski.
72 hours of listing our C172 on,your website Full payment came. shortly after that I really like your,Internet format because it allows a. seller to provide a lot of additional,information to a potential buyer. Chuck McKenna,Now offering a complete set of marketing services. CONSULTING CONTENT BRANDING, Establish a marketing strategy that Cut through the clutter with Great brands attract and it all starts.
maximizes your business objectives thoughtful engaging messaging with how you are perceived. SEARCH WEBSITE UX SOCIAL MEDIA, Become more accessible and Provide customers with a compelling Engage customers in the voice of the. relevant to your customers online user experience UX platforms they use daily. INTERACTIVE PRINT MULTIMEDIA, Let your customers experience your Tangible is still effective Tell the story of your business. brand Exceptionally,SHOWS EVENTS EMAIL ANALYTICS, Create experiences that keep your Stay front of mind Use the tools Gain valuable insights. business front of mind with your customer Make informed next steps. Tap into the potential of search, If your business is not visible in Google search it can cost you money. Search is your first line of defense to compete for and win business. Winning at search requires month over month marketing. Be there when customers search by location product part or service. Search package options,Tier 1 Tier 2 Tier 3, Google Ad Campaigns Google Ad Campaigns Google Ad Campaigns.
Click to Call feature Organic Search Optimization Organic Search Optimization. Detailed competitive keyword Click to Call feature Click to Call feature. research to create your business s Detailed competitive keyword research Detailed competitive keyword research. unique campaign SEO copywriting SEO copywriting, Customized ad copy Analysis and two recommended Analysis and four recommended. Analysis and one recommended website changes per month to support website changes per month to support. website change per month to support search campaign search campaign. search campaign Two Call To Action landing pages Three Call To Action landing pages. One Call to Action landing page created per quarter created per quarter. created per quarter Bi Monthly SEO Ongoing SEO, Quarterly Competitive Analysis Quarterly Competitive Analysis Monthly competitive analysis. Monthly Optimization and Monthly optimization and Ad Monthly client review. Ad budget management Budget Management Monthly optimization and Ad. Monthly lead tracking Monthly lead tracking Budget Management. Monthly lead tracking,1 200 MONTH 1 800 MONTH 2 400 MONTH. includes media spend includes media spend includes media spend. Stay in front of your audience with social media,More than 3 4 billion users are on social media. Consumers spend over 2 5 hours a day on social media. More than 40 of digital consumers utilize social media for research. One of the most cost effective forms of marketing,Social package options.
Tier 1 Tier 2 Tier 3, One social media platform Two social media platforms Three social media platforms. Four posts per month Eight posts per month Content calendar. One original graphic per month Two original graphics per month Twelve posts per month. Up to three image edits client Up to six image edits client provided Three original graphics per month. provided images images,One vertical boosted post per quarter. One targeted ad One social media story program,Two soci. 3 There are many choices available to aviation marketing professionals but we believe there is only one obvious choice Since 1937 Trade A Plane

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