John Caples International Awards Medicalbag-Books Pdf

John Caples International Awards MedicalBag
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Sponsored by Alloy Media Marketing 2, John Caples. International Awards, 3 Introduction, 4 The assignment and challenge. 6 Official rules, 7 Five tips to win, My Campaign. My Strategy, My Creativity, For more information and to enter visit dmnews com student awards. Entry deadline is February 11 2011, Sponsored by Alloy Media Marketing 3.
John Caples, International Awards,Do you have what it takes A past. winning team,to develop a Caples Student assisted the client . Pentel in converting,Campaign of the Year their idea to a live. campaign View this, Test your direct marketing creative skills by entering our contest . campaign at, sponsored by Alloy Media Marketing Your group could win.
spinthepen com, 5 000 an internship and bragging rights . What can I win What do I have to do Who can enter . The winning individual or group will Design a marketing campaign for the Whether a major in graphic design . receive a generous 5 000 cash prize Sony VAIO laptop series You will marketing communications or chem . In addition the winning individual or need to use your creativity and ability istry any individual or group can. two lead group members will receive to think strategically and analytically enter as long as all members involved. an internship s at Alloy Media to create a campaign that ensures the were enrolled as undergraduate. Marketing and a paid trip to the client achieves its desired objective students at a US college or university. annual Caples Awards in New York between December 14 2009 . in March of 2011 One runner up in When is the deadline December 14 2010 . dividual or team may receive a 1 000 The entry deadline is. cash prize and up to two tickets to February 11 2011. attend the Caples Awards , For more information and to enter visit dmnews com student awards. Entry deadline is February 11 2011, Sponsored by Alloy Media Marketing 4. John Caples, International Awards, Background drive them to learn more about the products and increase. The latest VAIO laptop series consists of nine models purchase intent among the target audience . tailored towards different users needs From a custom . colored small notebook to a large 17 with a Blu ray burner The assignment. built in the Sony VAIO series offers users the ability to truly For this campaign participants should develop a marketing. pick a laptop model with the most desirable qualities and plan that targets college students Create a direct marketing. customize as they see fit Each model features innovative campaign to increase brand awareness for Sony on college. design elements built in Sony media applications and bonus campuses nationwide You are required to use the two direct. software such as the Adobe Suite and wireless display for se marketing channels outlined below and are allowed to use. lect models To learn more about capabilities of the products one of the optional media channels listed below for a total. head to the Sony site www sonystyle com of no less than two or more than three individual media. channels , Market Problem n REQUIRED Direct mail envelope or postcard .
With competition high among student laptop purchases n REQUIRED Digital marketing channel from. the Sony VAIO laptop series must find a way to stand the following Website Microsite Mobile marketing On . out in a crowded and competitive market Designed with line video Online display Banner ad or E mail. personalization in mind the Sony VAIO laptop series offers Optional Media. choice customization from its color motif to its browsing n Campus signage campus newspaper. capabilities to unique media viewing through its unparal n Viral or word of mouth. leled HDTV graphics This campaign should be designed n Promotion street team event grassroots . to educate students on the capabilities of the VAIO laptop n Social media. series and clearly deliver the message that the VAIO laptop. is the best product to meet their needs The marketing plan. should showcase the benefits of the VAIO laptop series . For more information and to enter visit dmnews com student awards. Entry deadline is February 11 2011, Sponsored by Alloy Media Marketing 5. John Caples, International Awards, In addition the campaign should be aimed at being viral Results Students are strongly encouraged to use social. either through social networking online video sharing or networking tools to test their campaign ideas and illicit. other digital media that encourages sharing response from peers The results of any efforts your market . ing campaign receives should be delineated within the. Target audience campaign write up , For this campaign your target audience is college students. throughout the US ages 18 to 24 Questions , E mail inquiries to sonychallenge alloymarketing com or. Standard campaign contact Eva Chan at eva chan dmnews com 646 638 6059 . Campaign Write Up Students are required to fill out the. online entry form which is separated into the following sec . tions objectives research and planning strategy tactics and. evaluation measurement of success There is a 500 word. limit per section , Campaign Creative copy and design For all forms of me .
dia used to promote the Sony VAIO students must explain. and show the creative elements used Students are strongly. encouraged to present their work in photo board format . Digital elements including URLs banner ads etc may be. uploaded online All print elements must be mailed to . Haymarket Media c o,Eva Chan Caples SCOTY Award, 114 W 26th St 4th floor New York NY 10001 The 2009 winning team from the University of Pennsylvania s Wharton School of Business. For more information and to enter visit dmnews com student awards. Entry deadline is February 11 2011, Sponsored by Alloy Media Marketing 6. John Caples, International Awards, Official rules n One runner up for the Student Campaign of the Year. All entries must be submitted online Once your entry is Award may receive 1 000 . complete visit dmnews com student awards n The judges of the Student Campaign of the Year contest. n Entries must be from undergraduate students enrolled at will include representatives from Alloy Media Marketing . a US college or university the John Caples International Awards Direct Marketing. n Entries must be received online by February 11 2011 News and Sony . Late entries will not be accepted n The winning student s agree to permit their likenesses. n The John Caples International Awards Haymarket and campaign elements to be used by the John Caples. Media Inc and Alloy Media Marketing reserve the right International Awards Haymarket Media Inc and or Alloy. to disqualify any entry deemed unsuitable for any reason Media Marketing for advertising or promotion . not limited to but including failure to meet any of the n All entry materials become the property of the sponsor . previously stated rules plagiarism or unattributed use of ing organizations and will not be returned . copy righted material or images excessive use of profanity n Immediate family members of employees of Alloy Media. nudity or violence any content that advocates and supports Marketing or Haymarket Media Inc Direct Marketing. racial cultural religious or gender bias News are not eligible to enter . n The leading individual or two lead members of the group n By submitting your entry for the Caples Student. with the top entry will receive travel to New York for the Campaign of the Year Award you agree to the rules and. Caples Awards in March 2011 including airfare and stan regulations listed above . dard hotel room expenses to be paid for by the sponsor . n The winning individual or winning group of the Student. Campaign of the Year Award will receive 5 000 and an Sponsored by . internship s with Alloy Media Marketing for a period of. time to be determined , For more information and to enter visit dmnews com student awards. Entry deadline is February 11 2011, Sponsored by Alloy Media Marketing 7.
John Caples, International Awards,5 tips to win a Caples Student Visit. dmnews com ,Campaign of the Year award student awards to. view the video portion, A few things to keep in mind when trying to win the Caples from last year s. Student Competition winning entry , Research n What media channels are the answers who can help you develop a. There s no way you ll be able competitors using Ads On campus strong professional entry . to come up with a well thought media YouTube Social media . out campaign without doing some Be sure to research what kinds of Find Help. research You should be able to media students are accessing What n You don t have to be the. answer these questions and more in is their purchase criterion price jack of all trades Sometimes. your write ups features reputation etc How do you need help to perfect the parts. n What are the benefits of the Sony you do this It could be as simple as where you are not as strong . VAIO over its competitors running a survey at your school and n If you are not an illustrator or. n What are the product s weaknesses nearby schools or even seeking infor photographer and your idea needs. n What are the price points of the mation from marketing publications a good piece of art ask friends and. Sony VAIO vs competitors Ask your professors for help They classmates who have these skills to. n What promotions are competitors may know where you might be able help you . running to find this information Leverage n Work with your marketing profes . n What are competitors doing to your professors all throughout your sor or find one to review your write . market the product process as they are people with up The stronger your write up is the. For more information and to enter visit dmnews com student awards. Entry deadline is February 11 2011, Sponsored by Alloy Media Marketing 8.
John Caples, International Awards,5 tips to win a Caples Student. Campaign of the Year award, A few things to keep in mind when trying to win the Caples. Student Competition, better the judges will understand your how will you track and measure it campaign costs 100 000 and you. marketing campaign That s what makes direct market project 50 000 in sales you ll need to. n Form a team you don t have to do ing so powerful Each element is rethink your marketing program . this alone One of you might be great at measured by how it performs Your. layouts while the other great at develop pieces should have the ability to cap Be creative. ing Flash and interactive elements ture names and contact information Look at past Caples winners. The first year two students teamed up measure sales against each compo visit dmnews com awards . and asked their friends for help visit nent and determine the success of the and see how creative the solutions. dmnews com student awards campaign overall were Remember that we are looking. for creative solutions to tough market ,3 4, Don t forget the Build a budget ing problems Reviewing past winners. direct marketing Not that we want you to be an is an excellent way to also spur your. Caples is about creative solu accountant but keep in mind own creativity as well as understand. tions to tough marketing problems in broad stokes what the cost of your what wins a Caples award . and about direct response How will campaign will be If you can put bud . people respond to your marketing and get numbers in your write up If your. For more information and to enter visit dmnews com student awards. the John Caples International Awards Direct Marketing News and Sony n The winning student s agree to permit their likenesses and campaign elements to be used by the John Caples International Awards Haymarket Media Inc and or Alloy Media Marketing for advertising or promotion n All entry materials become the property of the sponsor

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