It S Anyone S Game In The Consumer Electronics Playing Field-Books Pdf

It s Anyone s Game in the Consumer Electronics Playing Field
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Table of Contents, Introduction 3, 1 A Focus on Multi Function Devices 7. 2 Not Stuck on Any Single Platform 13, 3 Cloud Services and Apps on the Rise 16. 4 Mobile Devices Unstoppable, in the Workforce 19, The Way Forward. The Superstack Imperative 20, Final Thoughts 21, Appendix Additional Charts of Interest 22. 2013 Consumer Electronics Report 22 Tweet Table of Contents Previous Next. With strong compound annual growth the global, consumer electronics industry remains bullish While.
younger consumers have for years been eager to, purchase new technologies older age groups are. showing optimistic purchase plans for 2013 as well. And emerging markets continue to Platform loyalty means little in their search online survey of more than 11 000. strengthen their importance as consumers for the apps and services that best meet their consumers across 11 countries Figure 1. in these markets remain active buyers with needs whether in the home or on the go This annual Accenture research is intended. strong purchase intentions for 2013 But to help consumer technology executives. underlying this growth is a competitive For six consecutive years Accenture s better understand the purchase patterns. environment best characterized as an open Electronics High Tech industry practice and use of consumer technologies gain. playing field Consumers are homing in on has conducted research to identify and deeper insights into global differences and. a small set of multi function devices yet track consumer technology trends This understand the implications for future. they continue to experiment year s study conducted in September and business performance. October of 2012 included a quantitative, 2013 Consumer Electronics Report 3 Tweet Table of Contents Previous Next. Figure 1 Survey Demographics, Male 50 50 Female, 18 24 Years. 21 25 34 Years, 45 54 Years, 35 44 Years, Country UK New in 2012 US. South Africa Brazil, Sweden 9 9 Russia, France India.
Germany 9 China, Source The 2013 Accenture Consumer Electronics Products and Services Usage Report. 2013 Consumer Electronics Report 4 Tweet Table of Contents Previous Next. The open playing field represented by this, year s consumer electronics purchase and use. data is underscored by four specific trends, Consumers are focusing on fewer multiple As consumers experiment and search for the. function devices Purchase intentions for single technologies and services that best meet their. function devices are flattening or declining as needs cloud based services and apps are showing. smartphones tablets PCs and high definition substantial increase in use While a greater percentage. televisions climb at double digit rates Smartphones of young consumers use online services than do older. and tablets are accelerating the demise of most ones a significant increase in use is occurring among. single function devices as consumers shift activities both generations Among apps financial apps such as. such as reading and watching movies from eBook mobile payments banking and trading and shopping. readers and DVD players to their multi use devices apps are leading the growth in consumer usage. Consumers are not locked into any single platform The increasing capabilities and rapid adoption. Consumers know about the operating system of their of mobile multi function devices are fueling the. devices and they appreciate the concept of using a continued consumerization of IT in the workplace. single platform across devices But the research does As consumers increasingly do multiple activities on their. not suggest loyalty to a specific operating system mobile devices they are also choosing to use these. Consumers are open to experimenting virtually no devices for work purposes and finding productivity. company or platform has a lock on their loyalty improvements in doing so. The advent of smartphones tablets and other mobile technologies has. created a barrage of consumer activity and device adoption providing. consumer electronics and related companies with ample opportunity to. innovate in device form factor apps and online services On the following. pages we explore Accenture s research findings in more detail and discuss. the implications they have for companies as they navigate this open market. and work to win the hearts and wallets of consumers. 2013 Consumer Electronics Report 5 Tweet Table of Contents Previous Next. 2013 Consumer Electronics Report 6 Tweet Table of Contents Previous Next. 1 A Focus on Multi Function Devices, While the total number of product Figure 2 Purchase Intentions. categories per household remains stable, many consumers are narrowing their Which of these consumer electronics do you plan to purchase in the next 12 months.
technology interest to those devices that Multiple response. serve multiple functions Purchase plans, for 2013 are much more strongly focused 2012 Planning to purchase in 2013 50. on four product categories than in the, previous years smartphones tablets PCs. and high definition televisions HDTVs, In fact there s a greater separation in. purchase intent between these Big 4 and 41, other devices than Accenture s research has. ever shown Figure 2 36 Smartphone, The focus on multi function devices also.
reveals itself in ownership trends From PC, 2011 to 2012 ownership of tablets among 33. those we surveyed doubled Ownership, of digital cameras DVD players DVRs. portable music devices portable game, devices and health and fitness devices 23 HDTV. remained flat or declined When taking a, longer view of trends from our research. from 2009 to 2012 ownership of devices, like smartphones tablets and HDTVs grew.
strongly as expected Figure 3 Devices, with decreasing ownership are single use. products including portable music players Digital photo camera 11 11 GPS device. DVD players and digital photo cameras, with functionality that is increasingly being Blu ray DVD player 10 10 Basic mobile phone. integrated into multi function devices, The contrast between ownership trends in. multi function and single function devices, Health and fitness device 9 9 eBook reader. is in some cases staggering For example, smartphone ownership increased from Digital video camera 8.
26 percent in 2009 to 58 percent in 2012, while ownership of digital photo cameras Game console 7 7 Digital home music system. decreased from 77 percent in 2009 to 68, percent in 2012. 6 Portable music player, Portable gaming device 4 4 Regular TV CRT or tube. DVR 3 3 DVD player not Blu ray, PC combines laptop desktop ultrabook and netbook. HDTV combines HDTV and 3DTV, Sample base Total sample 11 101.
Source The 2013 Accenture Consumer Electronics Products and Services Usage Report. 2013 Consumer Electronics Report 7 Tweet Table of Contents Previous Next. Figure 3 Ownership Trends, Which of the following consumer electronics do you currently own Multiple response. Smartphone 28, Blu ray DVD player 18, GPS device 31. eBook reader 7, Increasing Ownership above, Decreasing Ownership below. Digital video camera 26, Portable music player 40, Health and fitness device 27. Digital photo camera 73, Regular TV CRT or tube 55.
Basic mobile phone 75, DVD player not Blu ray 64, HDTV combines HDTV and 3DTV. PC combines laptop desktop ultrabook and netbook, Sample base Total sample US Japan Germany France China and India 6 000 respondents every year. Source The 2010 2011 2012 and 2013 Accenture Consumer Electronics Products and Services Usage Report. 2013 Consumer Electronics Report 8 Tweet Table of Contents Previous Next. This data implies that over time mass Figure 4 Use of Other Devices After Owning a Tablet. market single function devices will be, increasingly at risk Exploring this trend we Do you use your other devices more or less after purchasing your tablet. asked respondents about how their usage, of other devices changes upon purchasing Use more Use the same Use less. a tablet In other words what don t they, use once they have the tablet The largest 20 11 19 23 13 25.
drop in usage of other devices among, tablet owners occurs in single function 49 55. devices Figure 4 About 40 percent of 37 47, tablet owners use eBook readers and 44 51. DVD players less often In contrast multi, function devices aren t showing this. decline Only 24 percent of consumers, use their smartphone less as a result of. owning a tablet an equal share increases 43 40, use of their smartphone 34 33 32.
In our comparable year over year sample 24, of six countries device usage is also. concentrating on multi function products, Figure 5 The PC remains the most used. eBook Reader DVD Player DVR PC desktop TV Smartphone. device but smartphones and HDTVs tie for laptop netbook. Base 900 Base 1 800 Base 744 Base 2 570 Base 2 290. second with 55 percent of respondents ultrabook, ranking them among the five most used Base 2 584. devices While some consumers may not Sample base Device owners. consider the TV to be a multi function Source The 2013 Accenture Consumer Electronics Products and Services Usage Report. device those with an HDTV are increasingly, using it that way More than two thirds of. HDTV owners with Internet access have used, their TV for Internet browsing and more.
than one third do it regularly Figure 6, Figure 5 Most Frequently Used Devices. Of the consumer electronics devices you currently own please rank the top five that you use most often. Top five products used in 2012 and percentage point change from 2010 to 2012. Significant level or, Smartphone 55 30 growth in usage. Tablet 17 14, eBook reader 6 5, Game console 13 4, Increase between 2010 and 2012. Blu ray DVD player 9 4, Basic mobile 50 17 Decrease between 2010 and 2012. Digital photo camera 36 15, Regular TV 33 8 Sample base Total sample US Japan.
Portable music player 17 4 Germany France China and India. DVD player 15 15 2010 6 001, Health and fitness device 7 2 2012 6 057. Digital video camera 5 2 Source The 2011 and 2013 Accenture Consumer. Electronics Products and Services Usage Reports, Portable gaming device 5 3. 2013 Consumer Electronics Report 9 Tweet Table of Contents Previous Next. Figure 6 How HDTV Is Used, Please indicate how you use your Internet connected HDTV for the following activities. 36 24 20 17 Use it on a regular basis weekly or more. Use it occasionally, Have tried it once or twice, Have never tried it. Sample base 3 430 Owners of HDTV, 30 with Internet connectivity.
Source The 2013 Accenture Consumer, Electronics Products and Services Usage Report. General web View personal Access apps Access streaming. browsing content such as services like Netflix, photos and Spotify. Regarding activities that consumers of consumers use maps listen to stored Furthermore activities conducted on. spend time doing each week some music and download new apps on their mobile devices that were once considered. activities particularly those that are PCs about half also do so on their mobile emerging are becoming more mainstream. well established among consumers like or smartphones Figure 7 When it comes Figure 8 Almost half of consumers. emailing and texting are predominantly to watching shows and movies on demand already do or plan to make payments in. conducted on a single device However the use of the PC and TV are nearly tied stores using a mobile phone or tablet and. many activities are now done on 53 percent use their PC while 56 percent about one third do or plan to control home. multiple devices demonstrating use TV This flexibility to use any device is audio video and home security with their. consumers comfort with using the so important that half of consumers would mobile device. device that is most handy at the consider paying extra to watch TV shows or. time For example while a majority movies on their computer. 2013 Consumer Electronics Report 10 Tweet Table of Contents Previous Next. Figure 7 Device Usage, What device do you use for your activities Multiple response. Device usage on the top 10 most popular activities. 92 PC Desktop laptop, Emailing 38 netbook ultrabook. 2 Mobile phone, smartphone, Tablet computer, Searching for reading general news 35.
and information on the Internet 14, Texting SMS MMS 87. Online banking and finance, management checking account. making transfers paying bills, Watching broadcast TV or cable 6. shows at the time they are 5, broadcast 85, Online shopping eCommerce 16. Using maps and global positioning 48, getting directions 13.
Listening to music stored 52, on my device 14, Playing games 40. Connecting with people playing 39, games on social networking sites 17. Downloading and using new apps, Watching shows movies 11. videos on demand 13, Sample base Respondents conducting the activity. Source The 2013 Accenture Consumer Electronics Products and Services Usage Report. 2013 Consumer Electronics Report 11 Tweet Table of Contents Previous Next. Figure 8 Activities Conducted on Mobile Devices, Do you do any of the following over your mobile device phone or tablet.
No but planning to, Make payments Control home Monitor Monitor Transfer health. in stores audio video control home control heating data test. systems locking systems air conditioning results to a. systems remote location, Sample base Respondents owning a smartphone or a tablet 7 080. Portable gaming device DVR PC HDTV Smartphone Tablet eBook reader Game console GPS Blu ray DVD player Basic mobile Digital photo camera Regular TV DVD player Portable music player Health and fitness device Digital video camera Portable gaming device DVR 91 55 55 17 6 36 50 33 17 13 12 5 15 9 5 7 5 2 8 30 14 5 4 1 4 17

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