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Reviewer National Science Foundation Decision Risk and Management Science. Social Psychology Social Behavioral and Economic Sciences Basic and Applied. Social Psychology Cognitive Science Cornell Hospitality Quarterly Current Directions. in Psychological Science Experimental Economics Journal of the Academy of Marketing. Science Journal of Advertising Journal of Applied Social Psychology Journal of. Behavioral Decision Making Journal of Business Research Journal of Experimental. Psychology General Journal of Experimental Psychology Learning Memory and. Cognition Journal of Experimental Social Psychology Journal of Marketing Journal of. Marketing Research Journal of Personality and Social Psychology Journal of Public. Policy and Marketing Management Communication Quarterly Management Science. Marketing Science Motivation and Emotion Organizational Behavior and Human. Decision Processes Personality and Social Psychology Bulletin Psychological Science. Psychology Marketing Social Cognition Thinking Reasoning. Honorable Mention Robert Ferber Award 1989, Outstanding Reviewer Award Journal of Consumer Research 1990 1991 1992 1991. 1993 2003 2004 2006 2007, Finalist Best Article Journal of Consumer Research 1991 1993. Conference Program Committee Association for Consumer Research 1988 1996 2003. 2007 2010 2013 2014 2015, Conference Co Chair Association for Consumer Research 1994. Publications Committee Chair Association for Consumer Research 1995 1996. Advisory Council Association for Consumer Research 2003 2004. Education and Training Committee Chair Society for Consumer Psychology 1989 1994. Scientific Affairs Committee Society for Consumer Psychology 1991 1992 2001 2003. Conference Program Committee Society for Consumer Psychology 1994 1995. President Society for Consumer Psychology 1995 1996. Task Force Committee Journal of Consumer Psychology 2003 present. Co Principle Investigator NSF Grants SBR 9308383 and SBR 930830 1993. Who s Who in Science and Engineering 1993, University of Cincinnati Faculty Achievement Award 1994. American Marketing Association Doctoral Consortium Faculty Fellow 1996 2007. Visiting Professor of Psychology University College London 1996. American Marketing Association Doctoral Consortium Conference Co Chair 1997. Co Principle Investigator Direct Marketing Policy Center Grant 1997. Advisory Board Royal Bank of Canada Chair in E Commerce HEC 2002 present. Visiting Professor of Marketing Australian Graduate School of Management 2003. Visiting Professor of Marketing Kelley School Indiana University 2004. Distinguished Scientific Achievement Award Society for Consumer Psychology 2004. Invited State of the Art Presentation Media and Consumer Psychology International. Congress of Applied Psychology Melbourne Australia 2010. University of Cincinnati Graduate School Fellow 2015. Lindner Research Excellence Award 2016,Dean s List of Teaching Excellence 2016 2017.
Louis W Stern Award for the Outstanding Journal of Marketing Article on Marketing. Channels and Distribution 2017, Summer American Marketing Association Conference Best Paper in Track Consumer. Behavior 2018, Kardes Frank R and Mita Sujan eds 1995 Advances in Consumer Research Vol 22. Provo UT Association for Consumer Research, Kardes Frank R 2002 Consumer Behavior and Managerial Decision Making 2nd. edition Upper Saddle River NJ Prentice Hall 1st edition published in 1999 by. Addison Wesley, Kardes Frank R Paul M Herr and Jacques Nantel eds 2005 Applying Social. Cognition to Consumer Focused Strategy Mahwah NJ Lawrence Erlbaum. Associates, Haugtvedt Curtis P Paul M Herr and Frank R Kardes eds 2008 Handbook of.
Consumer Psychology New York LEA Psychology Press, Iacobucci Dawn Deidre L Popovich Georgios A Bakamitsos Steven S Posavac and. Frank R Kardes 2014 Three Essential Analytical Techniques for the Behavioral. Marketing Researcher Median Splits Mean Centering and Mediation Analysis. Foundations and Trends in Marketing 9 2 83 174, Kardes Frank R Maria L Cronley and Thomas W Cline 2015 Consumer Behavior. 2nd edition Stamford CT Cengage Learning 1st edition published in 2011 by. South Western College Publishing, Kardes Frank R Paul M Herr and Norbert Schwarz eds forthcoming Handbook of. Research Methods in Consumer Psychology London Routledge. Publications, Kardes Frank R and Charles E Kimble 1984 Strategic Self Presentation as a. Function of Message Valence and the Prospect of Future Interaction. Representative Research in Social Psychology 14 1 2 11. Fazio Russell H David M Sanbonmatsu Martha C Powell and Frank R Kardes. 1986 On the Automatic Activation of Attitudes Journal of Personality and. Social Psychology 50 February 229 238, Kardes Frank R 1986 Effects of Initial Product Judgments on Subsequent Memory.
Based Judgments Journal of Consumer Research 13 June 1 11. Kardes Frank R David M Sanbonmatsu Richard T Voss and Russell H Fazio 1986. Self Monitoring and Attitude Accessibility Personality and Social Psychology. Bulletin 12 December 468 474, Kimble Charles E and Frank R Kardes 1987 Information Patterns Attribution and. Attraction Social Psychology Quarterly 50 December 338 345. Kardes Frank R 1988 A Nonreactive Measure of Inferential Beliefs Psychology. Marketing 5 Fall 273 286, Kardes Frank R 1988 Spontaneous Inference Processes in Advertising The Effects. of Conclusion Omission and Involvement on Persuasion Journal of Consumer. Research 15 September 225 233, Sanbonmatsu David M and Frank R Kardes 1988 The Effects of Physiological. Arousal on Information Processing and Persuasion Journal of Consumer. Research 15 December 379 385, Venkatraman Meera P Deborah Marlino Frank R Kardes and Kimberly B Sklar. 1990 The Interactive Effects of Message Appeal and Individual Differences on. Information Processing and Persuasion Psychology Marketing 7 Summer. Hirt Edward R and Frank R Kardes 1990 Social Cognition The Study of Social. Judgments in Social Psychology Studying Human Interaction Charles E. Kimble Dubuque IA Wm C Brown 97 137, Sanbonmatsu David M Frank R Kardes and Bryan D Gibson 1991 The Role of.
Specific Attributes and Overall Evaluations in Comparative Judgment. Organizational Behavior and Human Decision Processes 48 February 131. Herr Paul M Frank R Kardes and John Kim 1991 Effects of Word of Mouth and. Product Attribute Information on Persuasion An Accessibility Diagnosticity. Perspective Journal of Consumer Research 17 March 454 462. Sanbonmatsu David M Frank R Kardes and Carol Sansone 1991 Remembering. Less and Inferring More The Effects of the Timing of Judgment on Inferences. about Unknown Attributes Journal of Personality and Social Psychology 61. October 546 554, Sanbonmatsu David M Frank R Kardes and Paul M Herr 1992 The Role of Prior. Knowledge and Missing Information in Multiattribute Evaluation. Organizational Behavior and Human Decision Processes 51 February 76 91. Stayman Douglas M and Frank R Kardes 1992 Spontaneous Inference Processes in. Advertising Effects of Need for Cognition and Self Monitoring on Inference. Generation and Utilization Journal of Consumer Psychology 1 2 125 142. Kardes Frank R and Gurumurthy Kalyanaram 1992 Order of Entry Effects on. Consumer Memory and Judgment An Information Integration Perspective. Journal of Marketing Research 29 August 343 357, Comer James M Frank R Kardes and Amy K Sullivan 1992 Multiple Deescalating. Requests Statistical Information and Compliance A Field Experiment Journal. of Applied Social Psychology 22 August 1199 1207, Kardes Frank R and David M Sanbonmatsu 1993 Direction of Comparison. Expected Feature Correlation and the Set Size Effect in Preference Judgment. Journal of Consumer Psychology 2 1 39 54, Kardes Frank R Gurumurthy Kalyanaram Murali Chandrashekaran and Ronald J. Dornoff 1993 Brand Retrieval Consideration Set Composition Consumer. Choice and the Pioneering Advantage Journal of Consumer Research 20. June 62 75, Kardes Frank R 1993 Consumer Inference Determinants Consequences and.
Implications for Advertising in Advertising Exposure Memory and Choice ed. Andrew A Mitchell Hillsdale NJ Lawrence Erlbaum Associates 163 191. Kardes Frank R John Kim and Jeen Su Lim 1994 Moderating Effects of Prior. Knowledge on the Perceived Diagnosticity of Beliefs Derived from Implicit. versus Explicit Product Claims Journal of Business Research 29 March 219. Kardes Frank R 1994 Consumer Judgment and Decision Processes in Handbook of. Social Cognition Vol 2 eds Robert S Wyer Jr and Thomas K Srull Hillsdale. NJ Lawrence Erlbaum Associates 399 466, Kellaris James J Frank R Kardes and Theresa DiNovo 1995 Exploring the. Boundaries of the Framing Effect The Moderating Roles of Disparate Expected. Values and Perceived Costs of Judgmental Errors Marketing Letters 6 July. Kim John Chris T Allen and Frank R Kardes 1996 An Investigation of the. Mediational Mechanisms Underlying Attitudinal Conditioning Journal of. Marketing Research 33 August 318 328, Kardes Frank R 1996 In Defense of Experimental Consumer Psychology Journal of. Consumer Psychology 5 3 279 296, Sanbonmatsu David M Frank R Kardes Steven S Posavac and David C Houghton. 1997 Contextual Influences on Judgment Based on Limited Information. Organizational Behavior and Human Decision Processes 69 March 251 264. Sanbonmatsu David M Steven S Posavac Frank R Kardes and Susan P Mantel. 1998 Selective Hypothesis Testing Psychonomic Bulletin Review 5. June 197 220, Houghton David C and Frank R Kardes 1998 Market Share Overestimation and the. Noncomplementarity Effect Marketing Letters 9 August 313 320. Mantel Susan Powell and Frank R Kardes 1999 The Role of Direction of. Comparison Attribute Based Processing and Attitude Based Processing in. Consumer Preference Journal of Consumer Research 25 March 335 352. Houghton David C Frank R Kardes Anne Mathieu and Itamar Simonson 1999. Correction Processes in Consumer Choice Marketing Letters 10 May 107. Lee Hanjoon Paul M Herr Frank R Kardes and Chankon Kim 1999 Motivated. Search Effects of Choice Accountability Issue Involvement and Prior. Knowledge on Information Acquisition and Use Journal of Business Research. 45 May 75 88, Kardes Frank R 1999 Psychology Applied to Consumer Behavior in Psychology.
Fields of Application eds Astrid M Stec and Douglas A Bernstein Boston MA. Houghton Mifflin 82 97, Grewal Rajdeep Raj Mehta and Frank R Kardes 2000 The Role of the Social. Identity Function of Attitudes in Consumer Innovativeness and Opinion. Leadership Journal of Economic Psychology 21 May 233 252. Kardes Frank R and Maria L Cronley 2000 Managerial Decision Making in. The Current State of Business Disciplines Vol 6 ed Shri Bhagwan Dahiya. Rohtak India Spellbound Publications 2921 2934, Kardes Frank R and Maria L Cronley 2000 The Role of Approach Avoidance. Asymmetries in Motivated Belief Formation and Change in The Why of. Consumption Contemporary Perspectives on Consumer Motives Goals and. Desires eds S Ratneshwar David G Mick and Cynthia Huffman London. England Routledge 81 97, Muthukrishnan A V and Frank R Kardes 2001 Persistent Preferences for Product. Attributes The Effects of the Initial Choice Context and Uninformative. Experience Journal of Consumer Research 28 June 89 105. Kardes Frank R Maria L Cronley Manuel C Pontes and David C Houghton 2001. Down the Garden Path The Role of Conditional Inference Processes in Self. Persuasion Journal of Consumer Psychology 11 3 159 168. Fitzsimons Gavan J J Wesley Hutchinson Joseph W Alba Tanya L Chartrand Joel. Huber Frank R Kardes Geeta Menon Priya Raghubir J Edward Russo Baba. Shiv Nader Tavassoli and Patti Williams 2002 Non Conscious Influences on. Consumer Choice Marketing Letters 13 August 269 279. Kardes Frank R David M Sanbonmatsu Maria L Cronley and David C Houghton. 2002 Consideration Set Overvaluation When Impossibly Favorable Ratings. of a Set of Brands Are Observed Journal of Consumer Psychology 12 4 353. Zhang Shi Frank R Kardes and Maria L Cronley 2002 Comparative Advertising. Effects of Structural Alignability on Target Brand Evaluation Journal of. Consumer Psychology 12 4 303 312, Kardes Frank R Murali Chandrashekaran and James J Kellaris 2002 Preference. Construction and Reconstruction in Experimental Business Research eds Rami. Zwick and Amnon Rapoport Dordrecht Boston MA Kluwer 301 327. Kardes Frank R and David M Sanbonmatsu 2003 Omission Neglect The. Importance of Missing Information Skeptical Inquirer 27 2 42 46. Sanbonmatsu David M Frank R Kardes David C Houghton Edward A Ho and. Steven S Posavac 2003 Overestimating the Importance of the Given. Information in Multiattribute Consumer Judgment Journal of Consumer. Psychology 13 3 289 300, Grewal Rajdeep Raj Mehta and Frank R Kardes 2004 The Timing of Repeat.
Purchases of Consumer Durable Goods The Role of the Functional Bases of. Consumer Attitudes Journal of Marketing Research 41 February 101 115. Hirt Edward R Frank R Kardes and Keith D Markman 2004 Activating a Mental. Simulation Mind Set Through Generation of Alternatives Implications for. Debiasing in Related and Unrelated Domains Journal of Experimental Social. Psychology 40 May 374 383, Kardes Frank R Steven S Posavac and Maria L Cronley 2004 Consumer Inference. A Review of Processes Bases and Judgment Contexts Journal of Consumer. Psychology 14 3 230 256, Kardes Frank R Maria L Cronley James J Kellaris and Steven S Posavac 2004. The Role of Selective Information Processing in Price Quality Inference. Journal of Consumer Research 31 September 368 374, Posavac Steven S David M Sanbonmatsu Frank R Kardes and Gavan J Fitzsimons. 2004 The Brand Positivity Effect When Evaluation Confers Preference. Journal of Consumer Research 31 December 643 651, Silvera David H Frank R Kardes Nigel Harvey Maria L Cronley and David C. Houghton 2005 Contextual Influences on Omission Neglect in the Fault Tree. Paradigm Journal of Consumer Psychology 15 2 117 126. Cronley Maria L Steven S Posavac Tracy Meyer Frank R Kardes and James J. Kellaris 2005 A Selective Hypothesis Testing Perspective on Price Quality. Inference and Inference Based Choice Journal of Consumer Psychology 15 2. Posavac Steven S Frank R Kardes David M Sanbonmatsu and Gavan J Fitzsimons. 2005 Blissful Insularity When Brands are Judged in Isolation from. Competitors Marketing Letters 16 2 87 97, Kardes Frank R A V Muthukrishnan and Vladimir Pashkevich 2005 On the.
Conditions under Which Experience and Motivation Accentuate Bias in Intuitive. Judgment in The Routines of Decision Making eds Tilmann Betsch and. Susanne Haberstroh Mahwah NJ Lawrence Erlbaum Associates 139 156. Kardes Frank R 2005 The Psychology of Advertising in Persuasion. Psychological Insights and Perspectives Second Edition eds Timothy C Brock. and Melanie C Green Thousand Oaks CA Sage 281 303, Herr Paul M Jacques Nantel and Frank R Kardes 2005 The Promise of. Sociocognitive Consumer Psychology in Applying Social Cognition to. Consumer Focused Strategy eds Frank R Kardes Paul M Herr and Jacques. Nantel Mahwah NJ Lawrence Erlbaum Associates 371 378. Kardes Frank R Maria L Cronley and Steven S Posavac 2005 Using. Implementation Intentions to Increase New Product Consumption A Field. Experiment in Applying Social Cognition to Consumer Focused Strategy eds. Frank R Kardes Paul M Herr and Jacques Nantel Mahwah NJ Lawrence. Erlbaum Associates 219 233, Posavac Steven S Gavan J Fitzsimons Frank R Kardes and David M Sanbonmatsu. 2005 Implications of Selective Processing for Marketing Managers in. Applying Social Cognition to Consumer Focused Strategy eds Frank R Kardes. Paul M Herr and Jacques Nantel Mahwah NJ Lawrence Erlbaum Associates. Kardes Frank R 2006 When Should Consumers and Managers Trust Their. Intuition Journal of Consumer Psychology 16 1 20 24. Kardes Frank R Maria L Cronley and John Kim 2006 Construal Level Effects on. Preference Stability Preference Behavior Correspondence and the Suppression of. Competing Brands Journal of Consumer Psychology 16 2 135 144. Kardes Frank R Steven S Posavac David H Silvera Maria L Cronley David M. Sanbonmatsu Susan Schertzer Felicia Miller Paul M Herr and Murali. Chandrashekaran 2006 Debiasing Omission Neglect Journal of Business. Research 59 6 786 792, Sivadas Eugene John Kim Terrence L Holmes and Frank R Kardes 2006. Approach and Avoidance Motivations in Online Auctions International. Journal of Internet Marketing and Advertising 3 4 318 334. Kardes Frank R Bob M Fennis Edward R Hirt Zakary L Tormala and Brian. Bullington 2007 The Role of the Need for Cognitive Closure in the. Effectiveness of the Disrupt then Reframe Influence Technique Journal of. Consumer Research 34 October 377 385, Kardes Frank R Steven S Posavac Maria L Cronley and Paul M Herr 2008. Consumer Inference in Handbook of Consumer Psychology eds Curtis P. Haugtvedt Paul M Herr and Frank R Kardes New York LEA Psychology. Press 165 191, Bechkoff Jennifer Vijaykumar Krishnan Mihai Niculescu Mary Lou Kohne Robert W.
Palmatier and Frank R Kardes 2009 The Role of Omission Neglect in. Responses to Non Gains and Non Losses in Gasoline Price Fluctuations Journal. of Applied Social Psychology 39 5 1191 1200, Palmatier Robert W Cheryl Burke Jarvis Jennifer R Bechkoff and Frank R Kardes. 2009 The Role of Customer Gratitude in Relationship Marketing. Journal of Marketing 73 September 1 18, Cronley Maria L Susan Powell Mantel and Frank R Kardes 2010 Effects of. Accuracy Motivation and Need to Evaluate on Mode of Attitude Formation and. Attitude Behavior Consistency Journal of Consumer Psychology 20 July. Posavac Steven S Michal Herzenstein Frank R Kardes and Suresh Sundaram 2010. Profits and Halos The Role of Firm Profitability Information in Consumer. Inference Journal of Consumer Psychology 20 July 327 337. Puligadda Sanjay Rajdeep Grewal Arvind Rangaswamy and Frank R Kardes 2010. The Role of Idiosyncratic Attribute Evaluation in Mass Customization Journal. of Consumer Psychology 20 July 369 380, Posavac Steven S Frank R Kardes and Josko Brakus 2010 Focus Induced Tunnel. Vision in Managerial Judgment and Decision Making The Peril and the. Antidote Organizational Behavior and Human Decision Processes 113 2. Sanbonmatsu David M Sam Vanous Christine Hook Steven S Posavac and Frank R. Kardes 2011 Whither the Alternatives Determinants and Consequences of. Selective versus Comparative Judgmental Processing Thinking Reasoning 17. Cronley Maria L Frank R Kardes Susan Powell Mantel and H l ne Deval 2011. Improving the Predictive Power of Consumer Research by Measuring Naturally. Occurring Judgments in Cracking the Code How Managers Can Drive Profits. by Leveraging Principles of Consumer Psychology ed Steven S Posavac. Armonk NY M E Sharpe 219 237, Kardes Frank R 2011 Consumer Inferences and Assumptions in Consumer. Insights Findings from Behavioral Research ed Joseph W Alba Cambridge. MA Marketing Science Institute 55 56, Kardes Frank R Perilou Goddard Xiaoqi Han and Bruce E Pfeiffer 2011 Media.
and Consumer Psychology in The IAAP Handbook of Applied Psychology eds. Paul M Martin Fanny M Cheung Michael C Knowles Michael Kyrios Lyn. Littlefield J Bruce Overmier and Jose M Prieto London UK Wiley. Blackwell 615 638, Wright Scott Chris Manolis Drew Brown Xiaoning Guo John Dinsmore C Y Peter. Chiu and Frank R Kardes 2012 Construal Level Mind Sets and the Perceived. Validity of Marketing Claims Marketing Letters 23 1 253 261. Sanbonmatsu David M Dominika Mazur Bruce E Pfeiffer Frank R Kardes and. Steven S Posavac 2012 The Less the Public Knows the Better The Effects of. Increased Knowledge on Celebrity Evaluations Basic and Applied Social. Psychology 34 6 499 507, Kardes Frank R 2013 Selective versus Comparative Processing Journal of. Consumer Psychology 23 1 150 153, Deval H l ne Susan Powell Mantel Frank R Kardes and Steven S Posavac 2013. How Naive Theories Drive Opposing Inferences from the Same Information. Journal of Consumer Research 39 6 1185 1201, Puligadda Sanjay Maria L Cronley and Frank R Kardes 2013 Effects of. Advertising Cues on Brand Extension Evaluation A Global versus Focused. Processing Style Account Journal of Brand Management 20 6 473 487. Wright Scott Jos Mauro da Costa Hernandez Aparna Sundar John Dinsmore and. Frank R Kardes 2013 If it Tastes Bad it Must Be Good Na ve Theories and. the Marketing Placebo Effect International Journal of Research in Marketing. 30 2 197 198, Kardes Frank R Wyer Robert S Jr 2013 Consumer Information Processing in.
The Oxford Handbook of Social Cognition ed Donal E Carlston Oxford UK. Oxford University Press 806 828, Hernandez Jos Mauro da Costa Xiaoqi Han and Frank R Kardes 2014 Effects of. the Perceived Diagnosticity of Presented Attribute and Brand Name Information. on Sensitivity to Missing Information Journal of Business Research 67 5. Silvera David H Bruce E Pfeiffer Frank R Kardes Ashley Arsena and R Justin Goss. 2014 Using Imagine Instructions to Induce Consumers to Generate Ad. Supporting Content Journal of Business Research 67 7 1567 1572. Pfeiffer Bruce E H l ne Deval Frank R Kardes Douglas R Ewing Xiaoqi Han and. Maria L Cronley 2014 Effects of Construal Level on Omission Detection and. Multiattribute Evaluation Psychology Marketing 31 11 992 1007. Pfeiffer Bruce E H l ne Deval Frank R Kardes Edward R Hirt Samuel C Karpen. and Bob M Fennis 2014 No Product is Perfect The Positive Influence of. Acknowledging the Negative Thinking Reasoning 20 4 500 512. Iacobucci Dawn Steven S Posavac Frank R Kardes Matthew J Schneider and Deidre. L Popovich 2015 Toward a More Nuanced Understanding of the Statistical. Properties of a Median Split Journal of Consumer Psychology 25 4 652 665. Iacobucci Dawn Steven S Posavac Frank R Kardes Matthew J Schneider and Deidre. L Popovich 2015 The Median Split Robust Refined and Revived Journal. of Consumer Psychology 25 4 690 704, Mantel Susan P Maria L Cronley Jeffrey L Cohen and Frank R Kardes 2015. Resistance to Electronic Word of Mouth as a Function of Message Source and. Context in Social Media Marketing eds Claudiu V Dimofte Curtis P. Haugtvedt and Richard F Yalch Armonk NY M E Sharpe 40 52. Sundar Aparna and Frank R Kardes 2015 The Role of Perceived Variability and the. Health Halo Effect in Nutritional Inferences and Consumption Psychology. Marketing 32 5 512 521, Sundar Aparna Frank R Kardes and Scott A Wright 2015 The Influence of. Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in. Advertising Journal of Advertising 44 4 375 387, Clarkson Joshua J John R Chambers Edward R Hirt Ashley S Otto Frank R Kardes. and Christopher Leone 2015 The Self Control Consequences of Political. Ideology Proceedings of the National Academy of Science 112 27 8250 8253. Otto Ashley S Joshua J Clarkson and Frank R Kardes 2016 Decision Sidestepping. How the Motivation for Closure Prompts Individuals to Bypass Decision. Making Journal of Personality and Social Psychology 111 1 1 16. Puligadda Sanjay Frank R Kardes and Maria L Cronley 2016 Positive Affectivity. as a Predictor of Consumers Propensity to be Brand Loyal Journal of Brand. Management 23 2 216 228, Deval H l ne Maria L Cronley Susan P Mantel and Frank R Kardes 2017 Na ve.
Theories about Marketing and Consumption in Consumer Inference in The. International Handbook of Consumer Psychology eds Catherine Jannson Boyd. and Magdalena Zawisza London Routledge 429 446, Sundar Aparna John B Dinsmore Sung Hee Wendy Paik and Frank R Kardes 2017. Metaphorical Communication Self Presentation and Consumer Inference in. Service Encounters Journal of Business Research 72 1 136 146. Wright Scott A Joshua J Clarkson and Frank R Kardes 2018 Circumventing. Resistance to Novel Information Piquing Curiousity through Strategic. Information Revelation Journal of Experimental Social Psychology 76 81 87. Kardes Frank R Ruth Pogacar Roseann V Hassey and Ruomeng Wu forthcoming. Brand Attitude Structure in The Routledge Companion to Consumer Behavior. eds Tina M Lowrey and Michael R Solomon London Routledge. Han Xiaoqi Susan P Mantel and Frank R Kardes forthcoming Implications of. Consumer Inference Processes for Understanding Branding in Brand Touch. Points ed Aparna Sundar Hauppauge NY Nova, Kardes Frank R and Paul M Herr forthcoming Experimental Research Methods in. Consumer Psychology in Handbook of Research Methods in Consumer. Psychology eds Frank R Kardes Paul M Herr and Norbert Schwarz London. Kardes Frank R Brianna Escoe and Ruomeng Wu forthcoming Response Latency. Methodology in Consumer Psychology in Handbook of Research Methods in. Consumer Psychology eds Frank R Kardes Paul M Herr and Norbert Schwarz. London Routledge, Proceedings Publications Invited Publications and Selected Conference Presentations. Cook Greg Jeff Landis Frank Kardes and Frank DaPolito 1981 Stroop Like Interference and Attentional Cuing. in a Letter Detection Task paper presented at the 53rd Annual Meeting of the Midwestern Psychological. Association Detroit MI, Kardes Frank R Charles E Kimble Frank J DaPolito and David W Biers 1982 Truth Evasion and. Deception A Study of Communicative Behavior paper presented at the 90th Annual Meeting of the American. Psychological Association Washington D C ERIC Document Reproduction Service No ED 227 375. Kardes Frank R Charles E Kimble Frank J DaPolito and Edward R Hirt 1983 The Valence Bias and. Ambiguity in Interpersonal Communication paper presented at the 55th Annual Meeting of the Midwestern. Psychological Association Chicago IL ERIC Document Reproduction Service No ED 236 498. Goddard Perilou and Frank R Kardes 1985 Subjective Probability Judgments in Depressed and Nondepressed. College Students paper presented at the 57th Annual Meeting of the Midwestern Psychological Association. Chicago IL, Hirt Edward R Steven J Sherman and Frank R Kardes 1985 Social Explanation An Individual Difference.
Perspective paper presented at the 57th Annual Meeting of the Midwestern Psychological Association. Chicago IL, Kardes Frank R 1985 Effects of Initial Judgments on Subsequent Judgments and Behavioral Intentions paper. presented at the 57th Annual Meeting of the Midwestern Psychological Association Chicago IL. Kardes Frank R Perilou Goddard Kim Baals and Cheryl Clayton 1986 An Individual Difference Perspective. on the Scarcity Principle of Compliance paper presented at the 58th Annual Meeting of the Midwestern. Psychological Association Chicago IL, Kardes Frank R and William M Strahle 1986 Positivity and Negativity Effects in Inferences about Products in. Advances in Consumer Research Vol 13 ed Richard J Lutz Provo UT Association for Consumer Research. Sanbonmatsu David M Douglas Diamond Jacqueline Gleyze and Frank R Kardes 1987 Arousal and. Persuasion paper presented at the 59th Annual Meeting of the Midwestern Psychological Association. Chicago IL, Kardes Frank R 1988 Base Rate Information Causal Inference and Preference in Advances in Consumer. Research Vol 15 ed Michael J Houston Provo UT Association for Consumer Research 96 100. Kardes Frank R 1988 Inference and Persuasion paper presented at the 96th Annual Meeting of the American. Psychological Association Atlanta GA, Marlino Deborah Frank R Kardes Glen L Urban and John S Hulland 1988 Influencing the Categorization of. Atypical Products paper presented at the Annual Conference of the Association for Consumer Research. Honolulu HI, Herr Paul M and Frank R Kardes 1989 Context Effects in Consumer Judgment and Choice in Advances in.
Consumer Research Vol 16 ed Thomas K Srull Provo UT Association for Consumer Research 195 196. Kardes Frank R 1989 Consumer Inference paper presented at the Annual Advertising and Consumer. Psychology Conference Toronto Ontario Sponsored by The Leo Burnett Company Ltd and by the. Marketing Science Institute, Kardes Frank R 1989 Spontaneous Inference Processes in Advertising The Effects of Conclusion Omission. and Involvement on Persuasion paper presented at the Annual Conference of the Association for Consumer. Research New Orleans LA, Kardes Frank R Paul M Herr and Deborah Marlino 1989 Some New Light on Substitution and Attraction. Effects in Advances in Consumer Research Vol 16 ed Thomas K Srull Provo UT Association for. Consumer Research 203 208, Sanbonmatsu David M Frank R Kardes and Bryan D Gibson 1989 The Impact of Initial Processing Goals on. Memory Based Brand Comparisons in Advances in Consumer Research Vol 16 ed Thomas K Srull Provo. UT Association for Consumer Research 429 432, Gurumurthy Kalyanaram and Frank R Kardes 1990 Order of Entry Effects on Brand Attitude Polarization and. Persistence paper presented at the Annual TIMS Marketing Science Conference Champaign IL. Gurumurthy Kalyanaram Frank R Kardes and Ronald J Dornoff 1990 Effects of Order of Entry on. Consideration Set Composition paper presented at the ORSA TIMS Joint National Meeting Philadelphia PA. Kardes Frank R and Paul M Herr 1990 Order Effects in Consumer Judgment Choice and Memory The Role. of Initial Processing Goals in Advances in Consumer Research Vol 17 eds Marvin E Goldberg Gerald. Gorn and Richard W Pollay Provo UT Association for Consumer Research 541 546. Kardes Frank R David M Sanbonmatsu and Paul M Herr 1990 Consumer Expertise and the Feature Positive. Effect Implications for Judgment and Inference in Advances in Consumer Research Vol 17 eds Marvin E. Goldberg Gerald Gorn Richard W Pollay Provo UT Association for Consumer Research 351 354. Qualls William J and Frank R Kardes 1990 Modeling Industrial Buyers Decision Strategies An Empirical. Test of Prospect Theory paper presented at the Annual TIMS Marketing Science Conference Champaign IL. Stayman Douglas M and Frank R Kardes 1990 Spontaneous Inference Processes in Advertising An Individual. Difference Perspective paper presented at the 98th Annual Meeting of the American Psychological. Association Boston MA, Stayman Douglas M and Frank R Kardes 1990 Effects of Inference Generation and Utilization on Attitude.
Accessibility paper presented at the Annual Conference of the Association for Consumer Research New York. Venkatraman Meera P Deborah Marlino Frank R Kardes and Kimberly B Sklar 1990 Effects of Individual. Difference Variables on Responses to Factual and Evaluative Ads in Advances in Consumer Research Vol. 17 eds Marvin E Goldberg Gerald Gorn Richard W Pollay Provo UT Association for Consumer Research. Gurumurthy Kalyanaram Frank R Kardes and Ronald J Dornoff 1991 Consumer Consideration Sets and the. Pioneering Advantage paper presented at the Annual Conference of the Association for Consumer Research. Chicago IL, Gurumurthy Kalyanaram Frank R Kardes and Ronald J Dornoff 1991 Order of Entry Effects on Recall. Consideration and Preference Sets paper presented at the Annual TIMS Marketing Science Conference. Wilmington DE, Kardes Frank R 1991 Nothing Matters The Effects of Missing Information on Inference Judgment and. Decision Processes paper presented at the Social Psychology Winter Conference Park City UT. Kardes Frank R 1991 Graduate Study in Consumer Psychology The Communicator 26 January 3 5. Kardes Frank R and Chris T Allen 1991 Perceived Variability and Inferences about Brand Extensions in. Advances in Consumer Research Vol 18 eds Michael R Solomon and Rebecca H Holman Provo UT. Association for Consumer Research 392 398, Kardes Frank R Lynn R Kahle and Sharon Shavitt 1991 Careers in Consumer Psychology Eugene OR. Society for Consumer Psychology, Kardes Frank R John Kim and Jeen Su Lim 1991 Consumer Expertise and the Perceived Diagnosticity of. Inferences paper presented at the Annual Conference of the Association for Consumer Research Chicago IL. Kim John Frank R Kardes and Paul M Herr 1991 Attitudes as Hypotheses An Accessibility Diagnosticity. Perspective paper presented at the Annual Conference of the Association for Consumer Research Chicago IL. Kim John Frank R Kardes and Paul M Herr 1991 Consumer Expertise and the Vividness Effect Implications. for Judgment and Inference in Advances in Consumer Research Vol 18 eds Michael R Solomon and. Rebecca H Holman Provo UT Association for Consumer Research 90 93. Kardes Frank R 1992 The Inseparability of Persuasion Theory and Practice Contemporary Psychology 37. March 248 249, Kardes Frank R 1992 Judgment Based on Incomplete Evidence invited paper presented at the 64th Annual.
Meeting of the Midwestern Psychological Association Chicago IL. Kardes Frank R 1992 The Omission Detection Hypothesis Implications for Judgment and Inference paper. presented at the Annual Conference of the Association for Consumer Research Vancouver Canada. Kardes Frank R 1992 The Omission Detection Hypothesis Responses to Missing Information in Preference. Judgment paper presented at the Social Psychology Winter Conference Park City UT. Kardes Frank R Gurumurthy Kalyanaram Murali Chandrashekaran and Ronald J Dornoff 1992 A Model of. Consideration Set Formation and Pioneering Advantage paper presented at the ORSA TIMS Joint National. Meeting San Francisco CA, Kim John and Frank R Kardes 1992 Consumer Inference in Advances in Consumer Research Vol 19 eds. John Sherry and Brian Sternthal Provo UT Association for Consumer Research 407 410. Bandyopadhyay Subir and Frank R Kardes 1993 An Empirical Investigation of the Relationship Between Price. Perceived Quality and Perceived Value paper presented at the Annual TIMS Marketing Science Conference. St Louis MO, Gurumurthy Kalyanaram Frank R Kardes Murali Chandrashekaran and Ronald J Dornoff 1993 A Three Stage. Model of Pioneering Advantage paper presented at the Annual TIMS Marketing Science Conference St. Kardes Frank R 1993 Category Based Induction and Product Line Coherence paper presented at the American. Marketing Association Winter Marketing Educators Conference Newport Beach CA. Kardes Frank R 1993 Inference Confidence and Uncertainty A Protocol Analysis paper presented at the. Annual Conference for the Association for Consumer Research Nashville TN. Kardes Frank R Chris T Allen and Manuel J Pontes 1993 Effects of Multiple Measurement Operations on. Consumer Judgment Measurement Reliability or Reactivity in Advances in Consumer Research Vol 20. eds Leigh McAlister and Michael Rothschild Provo UT Association for Consumer Research 280 283. Farquhar Peter H Paul M Herr and Frank R Kardes 1994 Brand Metrics Advanced Measurement for More. Effective Brand Management paper presented at the American Marketing Association s Advanced Research. Techniques Forum Beaver Creek CO, Houghton David C Perilou Goddard and Frank R Kardes 1995 Motivated Inference in Judgments of General. and Specific Events paper presented at the 66th Annual Meeting of the Midwestern Psychological Association. Chicago IL, Houghton David C and Frank R Kardes 1995 The Noncomplementarity Effect in Subjective Estimates of. Market Share paper presented at the Annual Society for Consumer Psychology Conference San Diego CA. Kardes Frank R 1995 President s Column Society News and Doctoral Programs of the 1990 s The. Communicator 31 July 12 13, Houghton David C Perilou Goddard and Frank R Kardes 1996 The Role of Construal Processes in Motivated.
Inference paper presented at the Annual Society for Consumer Psychology Conference Hilton Head SC. Houghton David C Frank R Kardes Manuel J Pontes and Pei San Yu 1996 Consumer Belief System. Organization and Change paper presented at the Annual Society for Consumer Psychology Conference Hilton. Kardes Frank R 1996 In Defense of Experimental Consumer Psychology invited Presidential Address. presented at the Annual Society for Consumer Psychology Conference Hilton Head SC. Posavac Steven S David M Sanbonmatsu and Frank R Kardes 1996 Contextual Influences on Omission. Detection and Judgment The Case of the Cross Category Set Size Priming Effect paper presented at the 67th. Annual Meeting of the Midwestern Psychological Association Chicago IL. Kardes Frank R 1997 The Carl Sagans of Psychology Present the Principles of Persuasion Contemporary. Psychology 42 July 594 595, Houghton David C Frank R Kardes David M Sanbonmatsu Edward H Ho and Steven S Posavac 1998 The. Role of Conversational Norms and Sensitivity to Omissions in Judgment Based on Limited Evidence in. Advances in Consumer Research Vol 24 eds Joesph W Alba and J Wesley Hutchinson Provo UT. Association for Consumer Research 146 150, Kardes Frank R Nigel Harvey David C Houghton Maria Distel and Perilou Goddard 1998 Context Effects on. Sensitivity to Omissions in the Fault Tree Problem paper presented at the Annual Society for Consumer. Psychology Conference Austin TX, Cronley Maria L Frank R Kardes Perilou Goddard and David C Houghton 1999 Endorsing Products for the. Money The Role of the Correspondence Bias in Celebrity Advertising in Advances in Consumer Research. Vol 25 eds Eric J Arnould and Linda Scott Provo UT Association for Consumer Research 627 631. Cronley Maria L Frank R Kardes David C Houghton and Perilou Goddard 1999 The Role of the. Correspondence Bias and Need for Cognitive Closure in Celebrity Advertising paper presented at the Annual. Society for Consumer Psychology Conference St Petersburg FL. Zhang Shi Frank R Kardes and Maria L Cronley 1999 The Role of Attribute Alignability in Comparative. Advertising Effectiveness paper presented at the Annual INFORMS Marketing Science Conference Syracuse. NY Annual Conference of the Association for Consumer Research Columbus OH. Cronley Maria L Frank R Kardes and Perilou Goddard 2000 The Role of the. Correspondence Bias and Need for Cognitive Closure in Celebrity Advertising paper presented at the 70th. Annual Meeting of the Midwestern Psychological Association Chicago IL. Cronley Maria L Frank R Kardes James J Kellaris and Steven S Posavac 2000 The Role of Selective. Hypothesis Testing in the Overestimation of Price Quality Correlation paper presented at the Annual. Association for Consumer Research Conference Salt Lake City UT.

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