Campaigns To End Violence Against Women And Girls-Books Pdf

Campaigns to End Violence against Women and Girls
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Table of Contents, 1 INTRODUCTION AND KEY CONCEPTS. 1 1 Overview, 1 2 What is a campaign to end VAW, 1 3 Why are campaigns needed to end VAW. 1 4 What works Key lessons for campaigns to end VAW. 1 5 What can one expect from a campaign on VAW, 2 GUIDING PRINCIPLES. 2 1 Grounding in human rights and gender analysis, 2 2 Adhering to ethics in campaigning. 2 3 Consulting those close to the issue, 2 4 Do no harm protection.
2 5 Informed consent and confidentiality, 2 6 Demonstrating integrity. 3 CAMPAIGN PLANNING, 3 1 Strategic Planning essential issues. 3 2 When does it make sense to start or join a campaign. 3 3 Setting and framing the campaign issue, 3 4 Situation analysis. 3 5 Risk analysis, 3 6 Stakeholder analysis, 3 7 Theories of change in campaigning. 3 8 Campaign approaches, 3 9 Resource mapping, 4 CAMPAIGN STRATEGY.
4 1 Essential issues, 4 2 Setting the campaign goal outcomes and timing. 4 3 Identifying stakeholders and target audiences, 4 4 Campaigning tactics and techniques. 4 5 Building and framing a campaign alliance, 4 6 Exit adapting and scaling up strategies. Campaigns December 2011, 4 7 Reality check reviewing the campaign plan. 5 CAMPAIGN IMPLEMENTATION, 5 1 Do s and don ts, 5 2 Campaign leadership and management.
5 3 The art of collaboration in alliances, 5 4 Action planning. 5 5 Monitoring key issues, 5 6 Adjusting a campaign. 5 7 Managing conflicts and unforeseen crises, 5 8 Growing a campaign. 5 9 Concluding a campaign, 6 CAMPAIGN COMMUNICATION. 6 1 Overview, 6 2 Do s and don ts, 6 3 Designing a communication strategy.
6 4 Crafting the campaign message, 6 5 Choosing communication techniques and tools. 6 6 Using the media, 6 7 Printed materials, 6 8 Audio visual media. 6 9 Electronic campaigning, 6 10 Community mobilization. 6 11 Communication in campaigns for policy institutional change. 7 MONITORING AND EVALUATION, 7 1 What is monitoring and evaluation. 7 2 Key definitions, 7 3 Special considerations in monitoring and evaluating VAW campaigns.
7 4 Building a campaign monitoring and evaluation framework. 7 5 Indicators, 7 6 Data collection, 7 7 Baseline assessment. Campaigns December 2011, 7 8 Campaign monitoring, 7 9 Campaign evaluation. 7 10 Assessing impact in campaigns, 7 11 Sharing findings. 7 12 Sample campaign evaluations, 7 13 Resources on M E. 8 FINANCES AND FUNDRAISING, 8 1 Budgeting and financial control.
8 2 Fundraising, 8 3 Finances in campaign alliances. 8 4 Resources on fundraising, 9 REFERENCES, Campaigns December 2011. 1 INTRODUCTION AND KEY CONCEPTS, 1 1 OVERVIEW, This module provides practical guidance to institutions and individuals interested or. involved in campaigning to end violence against women and girls VAW including. amongst others women s groups human rights and other civil society and development. organizations government entities and community groups It draws from and builds on. time tested tools and literature a growing body of evidence from research and a wide. range of campaigns to end VAW, The module is divided into 8 sections which describe the different multi faceted aspects. of campaigning on VAW The last section offers links to existing campaigns and relevant. networks as well as references for further information Readers who wish to gain a. quick overview should focus on this introduction and Guiding Principles as well as the. beginning of the sections on Campaign Planning and Campaign Strategy. Essential knowledge on VAW Readers who have little experience in work to end. VAW are advised to start by visiting the Overview of Violence against Women and Girls. in Programming Essentials, Terminology Throughout this module the acronym VAW designates violence against.
women and girls The United Nations Declaration on the Elimination of Violence Against. Women 1993 defines VAW as any act of gender based violence that results in or is. likely to result in physical sexual or psychological harm or suffering to women including. threats of such acts coercion or arbitrary deprivation of liberty whether occurring in. public or in private life There are many forms of violence against women including. sexual physical or emotional abuse by an intimate partner physical or sexual abuse by. family members or others sexual harassment and abuse by authority figures such as. teachers police officers or employers trafficking for forced labour or sex and such. traditional practices as forced or child marriages dowry related violence and honour. killings when women are murdered in the name of family honour Systematic sexual. abuse in conflict situations is another form of violence against women WHO 2009. Promoting Gender Equality to Prevent Violence against Women. See also Defining Violence Against Women and Girls in Programming Essentials. Campaigns December 2011, Key elements of campaigns on VAW. Strong basis in human rights and gender analysis Regardless of the campaign. context theme and strategy any campaign on VAW must be grounded in the. understanding that VAW is a human rights violation rooted in and contributing to. power imbalances between women and men, Campaigning ethics In campaigns on VAW ethics are particularly important to. prevent the potentially severe security and emotional hazards that people. involved in the campaign may be exposed to such as women and children. survivors of VAW or advocates who speak out publicly Ethics also contribute to. the credibility and effectiveness of a campaign, Strategic campaign planning This requires formative research and analysis to. define the problem assess the situation including risks and opportunities. identify the stakeholders and develop a theory of change that illustrates the. approach to best achieve the campaign goal, Campaign strategy Just as planning determines WHAT to do strategy. determines HOW to do it It represents the roadmap or course of action that. should be taken to meet the campaign goal It lays out the outcomes and types of. actions that should be carried out by whom how and when and the target. audiences that should be reached by whom how and when. Campaign implementation This focuses on the nuts and bolts of translating the. campaign strategy into concrete actions and activities It involves action planning. monitoring determining campaign leadership and management structures how. to work together in alliances and manage tension, Campaign communications Communication is the very essence of campaigning.
and a decisive element in any successful campaign on VAW Effective campaign. communication is multi pronged combining different techniques and tools to. reach and influence target audiences, Monitoring and evaluation These are campaign management activities to ensure. the campaign is run as effectively as possible and to learn from experience. Monitoring tracks campaign implementation while evaluation analyses the data. and findings tracked to assess the effectiveness of the campaign. Campaign financing and fundraising Budgeting is a critical part of transparent. financial management and accountability When combined with rigorous financial. Campaigns December 2011, control it enhances the efficiency of a campaign and protects it from potentially. damaging allegations of financial mismanagement This is especially significant in. campaigns that need to raise funds from external donors. 1 2 WHAT IS A CAMPAIGN TO END VAW, DEFINITION A campaign is an organized effort to bring public pressure to bear on. institutions and individuals so as to influence their actions Lamb 1997 The Good. Campaigns Guide Two broad types of campaigns to end VAW can be distinguished. 1 campaigns aiming for institutional and policy change i e for effective laws. policies and institutions that prevent VAW and support VAW survivors and 2. campaigns aiming for change in individual behaviour and social norms and attitudes. Coffman 2003 Lessons in Evaluating Communications Campaigns Awareness. raising campaigns fit under both types as their aim can be to influence people s. behaviour and or be a means of attracting attention and generating public support. public awareness is always an important element whether seeking individual behaviour. or policy change or both, SCOPE A campaign may target vast sectors of the general public or specific smaller. audiences e g law makers health practitioners teachers youth men or parents It can. focus on specific forms of violence or on particular issues around the theme of violence. The scope of a campaign can be world wide regional nation wide or limited to specific. localities as illustrated in the examples below, Illustrative Campaigns with different Scope.
International The global UNiTE Campaign launched by UN Secretary General Ban. Ki Moon in 2008 calls on governments civil society the private sector the media. and the entire United Nations systems to join forces in addressing the global. pandemic of violence against women and girls, Regional The End FGM European Campaign launched by Amnesty Ireland in. 2010 aims to protect young women and girls living in Europe from female genital. mutilation cutting FGM C It calls for European institutions to enhance prevention. Campaigns December 2011, protection and treatment for women living with FGM C or under threat of FGM C. Some 500 000 girls and women in the European Union are estimated to have. undergone female genital mutilation cutting, National One of the first and most influential campaigns to end VAW Zero. Tolerance started out as a Scottish campaign in 1992 launched by the Edinburgh. City Council to educate large segments of the population on the prevalence and. nature of VAW, Community based The Uganda based NGO Raising Voices has inspired the. emergence of community level campaigns to end VAW They assist community. organizations to plan and develop activities that mobilize women and men girls and. boys to transform attitudes and behaviours within their communities. DURATION Campaigns to end VAW can take place over different periods of time. Those addressing an urgent narrowly circumscribed cause may be short running for. just a few weeks or months Those that seek to change social attitudes and practices. should be of at least a medium duration lasting up to 5 years or long term sometimes. stretching over an entire decade or more, Example An example of a long term campaign is Freedom from Fear launched in 1998.
by the Western Australia Family and Domestic Violence Taskforce a government body. The 10 year community education campaign accompanied criminal justice and other. interventions that were integrated in a multi pronged strategy to end VAW Targeting. perpetrators of domestic violence it successfully encouraged violent men or those with. violent tendencies to seek treatment for their behaviour by calling a dedicated Men s. Domestic Violence Helpline In the first 21 months of the campaign over 6000 calls. were received with a large proportion 64 of those calling being men in the primary. target group ie perpetrators or men at risk, Read the Freedom from Fear mid campaign assessment 2000 describing the research. underpinning the campaign development and evaluation. Example An example of a short term campaign is the Know Your Power campaign. which the University of New Hampshire in the United States ran for two months in 2010. targeted at students on the college s campus The campaign used social marketing. Campaigns December 2011, communication channels to focus on students roles as bystanders and how they could. prevent or intervene in situations of sexual and intimate partner violence and stalking on. campus The channels used were considered the best means of catching the attention. of students and generating campus wide awareness in a short period of time The Know. Your Power campaign is the social marketing component of the university s nationally. known Bringing in the Bystander violence prevention programme. Visit the campaign website, Read the campaign evaluation. THEMES As violence against women and girls is present in all societies and takes. different forms in different contexts the number of possible campaign themes is. immense Many behaviour change campaigns have focused on domestic violence. warning perpetrators about its consequences and encouraging survivors to seek. specialized support Campaigns for institutional change have held governments to. account on their obligations to translate relevant international Treaties into national. legislation including the Convention on the Elimination of All Forms of Discrimination. Against Women CEDAW the Convention on the Rights of the Child CRC and the. Convention against Torture and other Cruel Inhuman or Degrading Treatment There. are also campaigns that tackle international and cross border issues such as trafficking. of women and children sexual violence as a tactic of warfare and the role of. international law and justice in protecting women s and girls rights Still others focus on. issues rooted in local customs and traditions such as child or forced marriage or. harmful initiation rites Where mass media play a strong role in shaping social norms. campaigns that tackle unhealthy gender stereotypes or degrading sexist depictions of. women in the media can contribute to preventing VAW. The choice of the campaign theme depends on the local context and the campaigners. Campaigns to End Violence against Women and Girls Authors Michaela Raab Jasmin Rocha Contributions and editing Leigh Pasqual Reviewers Ana Maria Cabrera Argentina Mallika Dutt Breakthrough India Carolina Gottardo One World Action Maria Mejia Mexico Todd Minerson White Ribbon Campaign Canada Neelanjana Mukhia Women Won t Wait Campaign Vahida Nainar Internationalist India

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