Brand Guidelines Amazon Web Services-Books Pdf

Brand Guidelines Amazon Web Services
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4 Logo 23 Color, 5 Variations 24 By the Numbers, 6 Usage Specifications 25 Neutral Color Palette. 7 Color Specifications 26 Incorrect Usage, 8 Clear Space and Minimum Size 27 Correct Usage. 9 Edge Placement 28 SFO Connect Color Palette, 10 Maximum Proportional Size 29 Web Readability. 13 Incorrect Usage 30 Examples, 14 Correct Background Color Usage. 33 Typography, 15 Correct Photography Background Usage.
16 Incorrect Photography Background Usage 35 Video. 17 Signature 36 Contacts, 18 Configuration Options. 19 Color Specifications, 20 Clear Space and Minimum Size. 21 Incorrect Usage, 22 Correct Background Color Usage. Different visual elements work together to form the. graphic representation of SFO s brand Among these, our logo signature color palette and typeface are. important tools we have for introducing our brand, and identifying the airport in all communications.
The consistent use of these elements is crucial to. building clear communications and brand awareness, The logo serves as a visual guidepost that is. present throughout a customer s journey, with SFO To maintain SFO s positioning as a. world class airport it is important to apply, consistent and correct usage of the logo. across all communications, Variations, The SFO logo is available in two configurations the logo and the logo signature The logo should be used when context clearly indicates. SFO as the communicator and in on airport messaging The logo with signature provides additional identity support where necessary for. example advertising beyond the Bay Area market external publications and other instances where the name of the airport needs to appear. For guidance on when to use the signature see page 17 Contact Robin Brown flysfo com for guidance on selecting a logo or signature. Logo Signature, Usage Specifications, Primary SFO Blue and Reversed Special Usage Black.
The primary logos will work for most applications and should be When color isn t an option or when the highest contrast is needed. used whenever possible use the black version of the logo. SFO White Reverse, Color Specifications, It s important to use the correct color specification Always use the formulas provided rather than approximating and. visually matching the colors, Color Black and White. SFO Blue Black, PMS 308 C0 M0 Y0 K100, C100 M18 Y8 K50 R0 G0 B0. R0 G88 B124 000000, Clear Space and Minimum Size, Clear Space. Minimum Size, To ensure that the logo is clear and visible keep a clear space around The minimum size allowed for the logo in print and digital media is 0 75 19.
all four sides of the logo that is equal to the length of the top right of mm or 54 pixels. the logo down to the flight line, Edge Placement, The SFO logo can be placed along the top. edge of communication materials but it, can t be placed along a vertical edge x. To ensure that the logo is placed correctly, along the top measure the full width of the. F in SFO to ensure that it is equal to the, distance between the top of the page and. the top of SFO within the logo, The minimum space allowed between the.
logo and the vertical edge should be equal, to or greater than the total length of the top. right of the logo down to the flight line, Maximum Proportional Size. The SFO logo should be clearly visible, without overwhelming the communication. piece While the guidelines on this page, detail the maximum allowable size the logo. can be smaller depending on the type of, communication.
For media that s smaller than, 4 x 5 the logo shouldn t. take up more than 20 of the, area Keep in mind that the. minimum width of the logo, For media that s 4 x 5 or larger the logo shouldn t take up more. than 7 of the area, Maximum Proportional Size, Below are examples of the proportional logo size for communication pieces that are 4 x 5 or larger In these examples the logo does not. take up more than 7 of the communication piece, SFO Terminal 1 Redevelopment.
Concession Opportunities, www flysfo com, Video Aspect Ratio 16 9. Brochure original size 8 5 x 11, Maximum Proportional Size. Below are examples of the proportional logo size for communication pieces that are smaller than 4 x 5 In these examples the logo does. not take up more than 20 of the communication piece. Social post, Social post, Incorrect Usage, Do not use an unapproved Do not use a background color Do not scale the logo. logo color other than white for SFO text and disproportionately. flight lines in the blue logo, Do not add to the top of the Do not place the logo along a Do not use a background color. logo changing the shape vertical edge The logo can only that has insufficient contrast to. be placed along a top edge the blue logo, Do not change the Do not place the reversed Do not place the reversed.
thickness or the font of the logo on busy or light logo on a background with. letters SFO backgrounds For more info see insufficient contrast For more. page 16 info see page 14 13, Correct Background Color Usage. 10 Black 20 Black 30 Black 40 Black 50 Black 60 Black 70 Black 80 Black 90 Black. 10 Black 10 Black 10 Black 10 Black, 10 Black 10 Black 10 Black 10 Black. 10 Black 10 Black 10 Black 10 Black, Correct Photography Background Usage. When applying the logo over a photography background make sure there is sufficient contrast between the photograph and the logo. 33 Typography 35 Video 36 Contacts 3 Different visual elements work together to form the graphic representation of SFO s brand Among these our logo signature color palette and typeface are important tools we have for introducing our brand and identifying the airport in all communications The consistent use of these elements is crucial to building clear communications and brand

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