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Amer Restaurants Fact Sheet, 41 Restaurants, 2300 Employees. 7029 Seats, 6 Branches, 1Halket El Samak, Branch in Dubai. 2 Studio Masr, Branches in Dubai, 2 Studio Masr, Branches in Abu Dhabi. 1Studio Masr, Branche in JEDDAH, Consolidated Revenues. 300 Million EGP, OUR SUCCESS STORY IS NOW YOURS TO TELL.
AMER RESTAURANTS 3, Changer In, The Region 6, About Amer Group. Holding Company, Brand Heritage, The Place 10, Where everyday is FRESH. 4 HALKET EL SAMAK, A Secret Efficient, Recipe For Operational. Success 12 Strategies 20, Pampering at its BEST Local knowledge with. a global perspective, What s On Going, The Menu 14 Global 22.
A culinary experience Prospective Partners, like no other. A Franchise, Welcoming Agreement 24, Ambience 16 Franchise support package. Redefining hospitality, The Evolution Getting, Of Success 18 There 26. Brand locations, AMER RESTAURANTS 5, Changer In, The Region. 6 HALKET EL SAMAK, About Amer Group Hodling Company.
Since its inception in 1985 Amer Group Holding Amer Group Holding Company is always. Company has been guided by a distinctive vision to keen on forming strategic partnerships with. revolutionize the face of hospitality in Egypt carefully businesses and individuals who share its same. seizing every opportunity to become the leading core values Therefore we present you with an. developer in the region On a mission to strategically exclusive invitation promoting beneficial growth. identify pressing market needs Amer introduced that aligns with our success legacy. Chili s in1993 to become the first full service casual. dining experience in the Middle East writing a, phenomenal success story of remarkable growth. and impressive revenues, Following in Chili s footsteps Amer launched. diversified concepts of excellence to boast 7, successful brands supported by 41 restaurants. across Egypt and abroad The group has brought, a world of internationally acclaimed experiences. to the table including Carino s and Spontini Italian. dining Ocean Basket and Halket El Samak sea, food restaurants as well as Studio Misr Oriental.
Grill which won the International Grand Prix Leader. in Prestige and Quality for the year 1999 in Madrid. AMER RESTAURANTS 7, 8 HALKET EL SAMAK, Brand Heritage. Tucked away near the Citadel of Qaitbay to open, onto the Mediterranean sea Halaket El Samak. or the Fish Market has been an integral part of, Alexandria s heritage for over 200 years Every. morning at dawn time boats would head out on a, fishing spree to return with bountiful seafood options. to put on sale Restaurant owners and individuals, would then gather around the mouth watering stalls.
to choose from a variety of fresh catches displayed. through lively auctions that linger on until 9 am, Inspired by this traditional fisherman s wharf as. well as the freshness and variety offered at its stalls. Halaket El Samak restaurant was born to promise, customers an exceptionally fresh taste and a unique. experience to savour everyday, AMER RESTAURANTS 9, 10 HALKET EL SAMAK. Where everyday is FRESH, Step into Halaket El Samak s authentic world designed to. capture the traditional fisherman s wharf to evoke a unique. sense of warmth and hospitality The catch of the day is freshly. displayed to greet visitors upon arrival spoiling them for choice. from a variety of mouth watering options ready to be cooked. to perfection Guests embark on an original culinary journey. where they not only get to select their favourite fresh catch. but also choose its preferred cooking method to be translated. into exquisite dishes before their eyes The first restaurant was. launched in 2001 with the objective of creating an exceptional. dining experience in a casual ambience guaranteeing. memorable times Designed with guests enjoyment and. convenience in mind every detail from waiters clothing and. table cloth to the consistency of the freshest ingredients have. contributed to the success of the concept not only allowing it. to spread across Egypt but to also transcend local boundaries. as a favoured venue in several countries Today Halaket El. Samak s signature dishes and ambience have become a. haven for seafood lovers boasting ten operating branches. that are all about exceptional taste and pure pampering. AMER RESTAURANTS 11, Recipe For, 12 HALKET EL SAMAK.
Indulgence at its BEST Brand Positioning, At Halaket El Samak we understand that customers For those who crave seafood and. are our brand s ambassadors spreading word would like to get an authentic treat. about the great food and the unique experience Halaket El Samak offers an Egyptian. we have to offer Therefore we ensure they keep causal dining experience where. coming back by offering premium quality and an guests can indulge in a variety of fresh. unparalleled service level that goes beyond their premium seafood with an exceptional. expectations every time Our brand s positioning taste in an unrivalled ambience. stems from an entrenched belief that customers, ought to be pampered from the moment they step. into our restaurant and indulge in the food till the. moment they pay and leave To do so consistency, is key and Halaket El Samak has invested a great. deal in training its dedicated staff to offer exquisite. dishes that do not change overtime serviced at, the perfect speed and at the right price. AMER RESTAURANTS 13, A culinary experience, like no other.
Dining out is a culinary adventure and with Halaket. El Samak that adventure just got even more, exciting Our professionally trained chefs have. carefully crafted an exceptional menu inspired, by the best seafood recipes in Europe Asia the. Gulf and Egypt setting guests taste buds on a, memorable journey every time Offering a modern. coastal fare with a distinctly local undercurrent, Halaket El Samak s channels the freshness of local. produce and the authenticity of its ingredients to. create signature courses and quality side dishes, spanning across heart warming soups colourful.
appetizers fresh sea food and tasty desserts With, an eye for quality and a commitment to impress. varied taste palettes our menu has managed to, redefine food and beverage experiences both. locally and internationally, 14 HALKET EL SAMAK, BEVERAGES 6. HOT DRINKS 1 SOUP 6, KIDS MENU 1 APPETIZERS, SIDE ITEMS 4 SALADS 9. SEAFOOD 71, BEVERAGES 22, APPETIZERS, HOT DRINKS 3 SALADS 27.
KIDS MENU 1, SIDE ITEMS 13, SEAFOOD 20, AMER RESTAURANTS 15. Branche in JEDDAH 300 Million EGP Consolidated Revenues AMER RESTAURANTS 3 Index A Game Changer In The Region About Amer Group Holding Company 6 Where it All Began Brand Heritage 8 The Concept Behind The Place Where everyday is FRESH 10 4 HALKET EL SAMAK What s On The Menu A culinary experience like no other 14 A Welcoming Ambience Redefining hospitality 16 The Evolution Of Success Brand

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