2012 Annualreports Com-Books Pdf

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To Our Fellow 2012 In Review, In 2012 we made signi cant strides toward accomplishing. Shareholders many objectives we set and communicated for Hasbro. We grew 2012 EPS to 2 81 versus 2 74 per share,Over the past several years we have shared. in 2011 including a ten cent negative impact of, with you our vision and our plan to develop foreign exchange This excludes restructuring. charges in both years and a tax bene t in 2011,Hasbro into a global branded play company. Together we are building an industry We returned the U S Canada segment to. leading organization with global reach and historical operating pro t margins despite. recording lower revenues in the year In turn, multi faceted competencies This begins overall operating pro t margin for Hasbro.
increased to 14 7 excluding charges,with our unmatched portfolio of Hasbro and. partner brands and reaches across consumer,We leveraged our international investments. experiences including innovative and fun toys growing our emerging markets revenues by 16. These are markets in which we have signi cantly, games digital engagement lifestyle licensing invested over the past several years Importantly. and entertainment experiences we delivered better than break even pro t for all. major emerging markets outside of China one, We are still in the early stages of unlocking year ahead of plan. the full potential of our brands but our,We grew the Games category against an.
brand blueprint strategy is working Our,objective of stabilization and improved operating. infrastructure to execute this strategy is in pro t margins in the category. place and everyone at Hasbro is focused on,We grew revenue in our Girls category driven by. brand building that resonates globally with innovation and immersive experiences across the. FURBY and MY LITTLE PONY brands,consumers and retailers. We have streamlined our organization,Although we did not originally state this goal. and identi ed the highest potential global we grew Entertainment and Licensing segment. revenues and operating pro t in a year following,opportunities for our teams Today we are in.
a major TRANSFORMERS motion picture,a strong nancial and competitive position. to achieve this potential Through the global Our full year 2012 net revenues were 4 09 billion and included. a 98 5 million negative impact from foreign exchange and. execution of our branded play strategy, a more than 100 million reduction in retail inventories. the Hasbro team is working to deliver long During the year we faced challenging economic conditions. in developed economies and a difficult comparison with 2011. term pro table growth and enhanced total when we had recorded nearly 1 billion in revenues from the. shareholder return TRANSFORMERS and BEYBLADE brands. Table of Contents,To Our Fellow Shareholders,Board of Directors and Executive Officers. 5 Year Total Shareholder Return,Item 1 Business,Item 1A Risk Factors. Item 1B Unresolved Staff Comments,Item 2 Properties.
Item 3 Legal Proceedings,Item 4 Mine Safety Disclosures. Item 5 Market for Registrant s Common Equity Related Stockholder Matters and Issuer Purchases of Equity Securities. Item 6 Selected Financial Data, Item 7 Management s Discussion and Analysis of Financial Condition and Results of Operations. Item 7A Quantitative and Qualitative Disclosures About Market Risk. Item 8 Financial Statements and Supplementary Data. Item 9 Changes in and Disagreements with Accountants on Accounting and Financial Disclosure. Item 9A Controls and Procedures,Item 9B Other Information. Item 10 Directors Executive Officers and Corporate Governance. Item 11 Executive Compensation, Item 12 Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters. Item 13 Certain Relationships and Related Transactions and Director Independence. Item 14 Principal Accounting Fees and Services, Item 15 Exhibits and Financial Statement Schedules.
Signatures,Shareholder Information, We begin 2013 in a strong position with good quality Increasing Focus Streamlining the Company. inventory at Hasbro and our retail partners as well as As we continue to accelerate the transformation of our. compelling brand innovation This is despite not achieving company while operating in markets with new consumer. our objective of growing 2012 revenues absent the impact of. and retail dynamics we have outlined a company wide cost. foreign exchange versus 4 29 billion in revenues in 2011. savings initiative designed to deliver 100 million in annual. savings by 2015, Generating Investing and Returning Cash We are reviewing the organization from top to bottom. Over the past ve years Hasbro has generated 2 2 to identify cost saving opportunities To date these include. billion in operating cash ow We have used that cash to an approximate 10 reduction in work force including. strategically invest more than 400 million in expanding an early retirement offering facility consolidation the. our global footprint and capabilities across several long continuation of our item and SKU count reduction programs. term growth opportunities including the emerging markets and the implementation of process improvements These. entertainment including Hasbro Studios and licensing actions are global in nature and reach across multiple. In 2009 we also invested 300 million in our joint disciplines and functions. venture with Discovery Communications to establish THE Our 2012 results include a pre tax charge of 36 million. HUB kids television network in the U S In 2012 THE HUB related to the initial implementation of this program and we. had a record year in terms of ratings and was the fastest anticipate 20 30 million in additional charges in 2013 We. growing children s cable network in both distribution and expect to realize 2013 net savings of 15 25 million with the. ratings growth This strategic investment was the catalyst remainder of the savings being fully recognized by 2015 as. for launching Hasbro Studios and our global television all aspects of the plan are implemented. strategy Today we have Hasbro television programs airing Over the past several years we ve invested in strategic. in more than 170 countries around the world growth opportunities for Hasbro We ve added new brand. During that ve year period we have remained building capabilities while eliminating many historical. committed to returning cash to you our shareholders We complex and costly SKU making behaviors We will continue. have paid 731 million through our dividend program and investing strategically for the long term where we anticipate. spent 1 6 billion in share repurchases strong returns on that investment but we are accelerating. In 2012 we generated 535 million in operating our cost saving efforts to re ect the market environment. cash ow ahead of our 500 million annual target Our and our strategic decision to focus on fewer more. consistent cash generation continues to provide us with signi cant initiatives Our objective remains to help ensure. capital to both strategically deploy back into our business that in any environment we continue to enhance our total. and return to you our shareholders shareholder returns while delivering great innovation and. As a result last year we were able to return 323 5 play experiences to our global customers and consumers. million dollars to shareholders This included 225 5 million. through our quarterly dividend program including 46 6 Building Global Brands. million dollars associated with the accelerated payment Innovation entertainment digital engagement engaging. of our historical February dividend which we paid in storytelling and global consumer insights are at the. December 2012 center of our brand initiatives year in and year out. Importantly in February 2013 we announced the ninth In 2012 the combination of these elements of our. increase of our dividend over the last ten years The new blueprint enabled several brands to stand out. quarterly dividend rate is 0 40 per share up 11 or 0 04 As one of our franchise brands MY LITTLE PONY. from the previous rate of 0 36 per share Our ability to continued on its growth trajectory last year With the. increase the dividend continues to speak to the con dence support of global television product innovation inventive. our Board of Directors has in the long term opportunities licensing a new digital app game online experiences and. for our company a strong retail execution MY LITTLE PONY posted very. During 2012 we also spent 100 million on share robust double digit growth year over year In 2013 the. repurchases buying back 2 7 million shares at an average magical storytelling behind our global animation will focus. price of 37 11 on an all new theme and we will unveil an entirely new. intellectual property based on the brand, FURBY returned to our line in English speaking engagement with our consumers across digital gaming. markets last year and delivered a great year By November platforms In 2012 these partnerships resulted in a more than. the UK was entirely out of stock and FURBY was named 90 increase in mobile digital downloads of Hasbro brands. Toy of the Year at the Toy Industry Awards in that country Tens of millions of people are experiencing Hasbro brands. In 2013 FURBY goes global and we will continue to add new digitally every year. innovative brand experiences that combine the uniqueness. of FURBY with great digital engagement Expanding Globally. Within our partner brands we had a record year last To build global brands an organization has to truly be. year with our Marvel partnership Supported by two great global Several years ago we organized Hasbro around. lms Marvel s The Avengers and The Amazing Spider Man global brands marketing and development teams We. our brand initiatives leveraged the tremendous innovation supported these teams with investments in new offices. and storytelling from Marvel combined with the global opening multiple new offices in emerging markets We. scope and strong consumer oriented approach of Disney established new warehouses including a new warehouse. We are very excited about the potential for growing our in Russia in 2012 and we established new infrastructure. partnership with Disney and helping to build global brands headlined by a global enterprise resource planning ERP. together system and the implementation of supporting shared. As mentioned earlier in 2012 our Games category services functions We continue to roll this ERP system out. revenues grew versus our objective of stabilization globally. The MAGIC THE GATHERING brand had another In 2012 our emerging markets business grew 16 and. tremendous year growing more than 30 and marking the represented more than 10 of our total revenues We have. brand s fourth consecutive year of 25 revenue growth or outpaced industry growth rates in the emerging markets. greater The team has leveraged three basic elements digital by more than two times over the last ve years We ve also. investment serialized entertainment and in store branded achieved positive pro tability ahead of our schedule in. play to drive higher levels of player engagement and attract virtually all our major emerging markets. new players As a result our player population and revenue. Within the emerging markets we are seeing growth, is growing Today there are approximately 3 3 million active. and the potential for growth across categories Our. MAGIC THE GATHERING players worldwide,brands resonate with consumers Hasbro television.
Our games success however was not limited to the, programming is airing in these markets In addition. continued growth of MAGIC THE GATHERING In 2011 we. China Russia and Brazil are the three fastest growing. established our new Gaming Center of Excellence which. brought to Rhode Island our gaming design development markets in terms of global box office Our brand. and marketing talent In 2012 we are already seeing results blueprint is coming to life in the emerging markets and. generated by the new ideas and gaming reinvention from the our entertainment and non entertainment supported. team Understanding that gaming is changing but remains brands are bene tting. very relevant to kids and families we are no longer primarily. focused on board games but instead on delivering engaging Leading Globally. gaming experiences across all gaming platforms, One thing that has always been true at Hasbro is the. As a result we had a number of new games initiatives. tremendous talent we have representing the company. that performed well last year including TWISTER DANCE. across the world In early 2013 we made some changes. MONOPOLY MILLIONAIRE and BATTLESHIP We launched a,to our senior management team that recognize. very successful new Action Battling gaming initiative across. several brands including TRANSFORMERS BOT SHOTS, outstanding leadership and assign new responsibilities as. STAR WARS FIGHTER PODS and despite launching late part of Hasbro s commitment to realizing the full global. in the year received a strong contribution from our new potential of our brands. partnership with Rovio Entertainment and Lucas lm for David Hargreaves a 30 year veteran of Hasbro and. ANGRY BIRDS STAR WARS most recently our Chief Operating Officer has assumed. We continued to partner with industry leading digital the newly created position of Executive Vice President. in developed economies and a difficult comparison with 2011 when we had recorded nearly 1 billion Avengers and The Amazing Spider Island our gaming design

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